Gamers Go to College - Tapa blanda

Are you prepared to enroll “Gamers” at your college? Can students “mod” their degree plan? Learn how to make your application, registration, and advising processes “user friendly” to Gamers by examining the thought processes involved in playing popular video games. Authored by Craig Westman and Penny Bouman, Ferris State University, Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication’s overarching theme highlights the vital role communication plays and the varying venues that are at higher education’s disposal in light of the Gamers generation. http://www.aacrao.org/publications/catalog.cfm

Penny Bouman In her role as manager of Enrollment Publications and Communications, Penny Bouman creates multifaceted messages that engage Gamer prospects and their parents in an ongoing dialogue with Ferris State University. She also assists with managing marketing communications’ delivery systems that meet the demands of this audience while providing Ferris with easily accessible assessment and accountability mechanisms. She has twenty years of service to the University and previously served as manager of Institutional Research and Testing. Craig Westman Craig Westman began his career in higher education at Florida State University where he served as registrar for the University’s Center for Professional Development. At Ferris State University, he has served as university registrar and interim director of Admissions and Recruitment. In his current position as associate dean, Craig assists with the overall operation of the division of Enrollment Services including Admissions and Records, Articulation, Enrollment/Recruitment Technical Services, and university-wide recruitment efforts.