The Selling Starts When the Customer Says No: The 12 Toughest Sells - and How to Overcome Them - Tapa dura

The 12 toughest sells--and how to overcome them. Because business-to-business selling typically involves the high-impact, expensive products and services, this book focuses on long-term selling strategies for developing, nurturing and maintaining key client accounts. Covers overcoming entrenched competition, selling to a committee and getting a foot in the door.