How to Get Ideas

Discover the Secrets to Getting More and Better Ideas, Faster and Easier.First, How to Get Ideas shows you how to condition your mind to become “idea-prone,” utilize your sense of humor, visualize your goals, rethink your thinking, and conquer your fear of rejection. Then, it gives you a proven technique for producing ideas on demand. This expanded edition of the bestselling classic is even more inspiring than the first, with new examples, stories, and quotations; and new chapters on turning failures to your advantage, and enlisting the aid of your friends to create a rich, idea-inducing environment. “If I had money enough to buy only one book, it would be How to Get Ideas.” — Dennis F. Holt, Chairman & CEO, U.S. International Media“The best book on creativity I have ever seen.” — Ron Hoff, author of the bestselling book, I Can See You Naked: A Fearless Guide to Making Great Presentations“One of the best teaching tools I have. I require all my students to read it.” — Mel Sant, Adjunct Professor, Art Center College of Design

Jack Foster spent 35 years working in the creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named "Creative Person of the Year" by the Los Angeles Creative Club.