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Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services) - Tapa dura
Páginas:626Géneros:12:KJSU:Customerservices12:KCK:BehaviouraleconomicsSinopsis:
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Reseña del editor:
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Biografía del autor:
Fabio Musso University of Urbino, Department of Economics, Society and Politics (DESP), Italy
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- EditorialBusiness Science Reference
- Año de publicación2014
- ISBN 10 1466660740
- ISBN 13 9781466660748
- EncuadernaciónTapa dura
- Número de páginas626
- EditorMusso Fabio, Druica Elena
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Handbook of Research on Retailer-Consumer Relationship Development
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Business Science Reference
(2014)
ISBN 10: 1466660740
ISBN 13: 9781466660748
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Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThough based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large re. Nº de ref. del artículo: 4201893
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Handbook of Research on Retailer-Consumer Relationship Development
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ISBN 10: 1466660740
ISBN 13: 9781466660748
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Handbook of Research on RetailerConsumer Relationship Development Advances in Marketing, Customer Relationship Management, and EServices
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Descripción HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9781466660748
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Handbook of Research on RetailerConsumer Relationship Development Advances in Marketing, Customer Relationship Management, and EServices
Publicado por
IGI Global
(2014)
ISBN 10: 1466660740
ISBN 13: 9781466660748
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Descripción HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9781466660748
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Handbook of Research on Retailer-Consumer Relationship Development
Publicado por
Business Science Reference
(2014)
ISBN 10: 1466660740
ISBN 13: 9781466660748
Nuevo
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Descripción Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students. Nº de ref. del artículo: 9781466660748
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