New Directions in Critical Marketing Studies (SAGE Library in Marketing) - Tapa dura

9781446273265: New Directions in Critical Marketing Studies (SAGE Library in Marketing)

Tapa dura

ISBN 10: 1446273261 ISBN 13: 9781446273265

Editorial: SAGE Publications Ltd, 2013

Ver todas las copias de esta edici�n ISBN.

Rese�a del editor:

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

Biograf�a del autor:

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

EditorialSAGE Publications Ltd
A�o de publicaci�n2013
ISBN 10 1446273261
ISBN 13 9781446273265
Encuadernaci�nTapa dura
N�mero de edici�n1
N�mero de p�ginas1656
EditorTadajewski Mark, Cluley Robert

Comprar nuevo

Ver este art�culo

EUR 142,18

Convertir moneda

Gastos de env�o: GRATIS
A Estados Unidos de America

Destinos, gastos y plazos de env�o

A�adir al carrito

Los mejores resultados en AbeBooks

Imagen de archivo

NEW DIRECTIONS IN CRITICAL MARKETING STUDIES, FOUR-VOLUME SET

TADAJEWSKI

Publicado por SAGE Publications Ltd (2013)

ISBN 10: 1446273261 ISBN 13: 9781446273265

Nuevo Tapa dura Cantidad disponible: 2

Librería:

Basi6 International
(Irving, TX, Estados Unidos de America)

Valoraci�n

Valoraci�n del vendedor:

Descripci�n Condici�n: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N� de ref. del art�culo: ABEOCT23-133705

M�s informaci�n sobre este vendedor | Contactar al vendedor

Comprar nuevo

EUR 142,18

Convertir moneda

A�adir al carrito

Gastos de env�o: GRATIS

A Estados Unidos de America

Destinos, gastos y plazos de env�o

Imagen de archivo