MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/Ferrell's Foundations of Marketing, 7th (MindTap Course List)

MindTap Marketing for Pride/Ferrell's Foundations of Marketing, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. A progression of content makes marketing relevant, interactive, and helps elevate critical thinking. From company case videos to scenario-driven assignments, MindTap complements your course. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.