"Sinopsis" puede pertenecer a otra edición de este libro.
Praise for Too Big to Ignore
"As more and more entrepreneurs, investors, and customers talk about Big Data, it gets harder and harder to understand what the phrase actually means. Phil Simon does a great job defining it and making a clear business case for the ideas that are typically incorporated into the phrase 'Big Data.' Ignore this book at your own peril."
—Brad Feld, Managing Director, Foundry Group; author of Startup Communities: Building an Entrepreneurial Ecosystem in Your City
"Simon's book provides a very valuable primer to the increasingly important world of Big Data—what it is, what it isn't, and how it is being used and potentially abused. Anyone wishing to get up to speed quickly on the big ideas and big players behind Big Data will benefit greatly from reading this practical, down-to-earth book."
—Robert Charette, President, ITABHI Corporation
"In Too Big to Ignore, Phil Simon takes the mystique out of Big Data. He weaves the human, technical, and organizational requirements for success into an accessible book for all of us."
—Professor Terri L. Griffith, PhD, author of The Plugged-In Manager
"In the tradition of Malcolm Gladwell and Chris Anderson, Simon takes a complex topic and makes you think about it differently through real-world storytelling that resonates."
—Jay Baer, coauthor of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
"Phil Simon gets that business executives are no longer content with roll-up reports and summarized spreadsheets—they want detailed, consumable information in order to make fact-based decisions about their companies and customers. Too Big to Ignore provides a comprehensive overview of the Big Data trend, detailing the new components of Big Data."
—Jill Dyché, Vice President of SAS Best Practices, author of The CRM Handbook
"Sobre este título" puede pertenecer a otra edición de este libro.
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