Latinization and the Latino Leader: How to Value, Develop, and Advance Latino Professionals - Tapa dura

Latinization and the Latino Leader examines the present and projected impact of the U.S. Latino labor force, defines the most common challenges emerging Latino leaders face in the workplace and offers invaluable insights from original studies. The book offers organizations tangible solutions to successfully develop, retain, and advance Latino leaders.The Latino Competency Model which is introduced in this book is a unique view of the archetypes that influence Latino cultural values and the key competencies these values bring to organizations.Separate chapters will help Latinos in assessing their individual strengths, weaknesses and talents.

Cristina Benitez is a Hispanic marketing specialist, founder and principal of Lazos Latinos and Director of Latino Media and Communication, an undergraduate and graduate program at DePaul University. Marlene Gonzalez is founder and president of Life Coachng Group, LLC and a leader in the cutting edge industry of executive coaching, consulting, and training.