Esta edición ISBN ya no está disponible.Ver todas las copias de esta edición ISBN.
Book by Patton Phil
"Sinopsis" puede pertenecer a otra edición de este libro.
"Kirkus Reviews" A peppy, perspicacious cultural history of the Volkswagen...With brio and dash, Patton (Dreamland, 1998, etc.) charts the long strange trip of the little bug that became a grand cultural totem.Reseña del editor:
The in-depth history of a mass produced, affordable car that began in 1930's Germany and took over the world to became an icon The BUG story is of Nazi propaganda, brilliant innovations in automotive design, and of its strange and startling transformations into cultural icons as varied as Ken Kesey's magic bus, 'Herbie' in Disney's The Love Bug, and Charlie Manson's dune buggy...The Volkswagen was a project dear to Adolph Hitler's heart, and in his first public appearance as Chancellor, he promised a 'real car for the German people', a mass-produced car that would be as affordable as a motorcycle. But after the war, the Bug moved beyond Germany with a revolutionary advertising campaign and a huge potential market, becoming a phenomenal success. Phil Patton tells the fascinating story of how the Bug was designed and developed in the 1930s by the legendary German automotive designer, Ferdinand Porsche, and how it became an icon, wholly removed from its Nazi past. And in 1998, executives from Germany unveiled the New Beetle, whose only assembly plant is in Mexico. Patton shows how a whole new strategy was devised for the company - selling cars is show business.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Simon & Schuster, 2002. Hardcover. Condición: New. Brand New. 100% Money Back Guarantee! Ships within 1 business day, includes tracking. Carefully packed. Serving satisfied customers since 1987. Nº de ref. del artículo: 108580
Descripción Brand: Simon n Schuster, 2002. Hardcover. Condición: BRAND NEW. Nº de ref. del artículo: 0743202422_abe_bn
Descripción Simon & Schuster, 2002. Hardcover. Condición: New. 1. Nº de ref. del artículo: DADAX0743202422
Descripción Simon & Schuster, 2002. Hardcover. Condición: New. First Edition. First edition, first printing, full number line starting with "1". DJ intact. Unread book in gift giving condition. Providing superior service since 2002. Unconditional money back guarantee. Lightning fast delivery with full tracking info. Nº de ref. del artículo: 096747
Descripción Simon & Schuster. Hardcover. Condición: New. 0743202422 New Condition. Nº de ref. del artículo: NEW33.1639641
Descripción Condición: New. New. Nº de ref. del artículo: M-0743202422