How Can the Poor Be Helped? (At Issue)

Praise for Global Business: Positioning Ventures Ahead---

"This book provides a precise focus on all elements, internally and externally, concerning the Number One asset in business: the local, national, and international CUSTOMER. In my days with The Coca-Cola Company and later with KLM Royal Dutch Airlines I would have distributed this work to many of my associates." Toon H. Woltman, Past President, Amsterdam Chamber of Commerce and Industry, Member, International Council, American Management Association

"With their new book, Czinkota and Ronkainen help small business owners overcome their fears of exporting. Czinkota's experience in international trade policy in various political positions, his running of a trading company and serving in various firms as an executive, and researching at Georgetown University as a professor make this book unique, bringing together perspectives that make it much easier for the reader to succeed in the international marketplace." Representative Donald Manzullo (R-IL)

"Czinkota and Ronkainen, two of the world's foremost international marketing experts, have consolidated their numerous years of worldwide marketing and teaching experience into an easy-to-read and easy-to-implement marketing tool for companies of all sizes to prosper in the new global market." Henry Autler, President, Acme Sales, Inc.