The Advertising Concept Book: Think Now, Design Later

4,3 valoración promedio
( 616 valoraciones por Goodreads )
)  
9780500518984: The Advertising Concept Book: Think Now, Design Later
Ver todas las copias de esta edición ISBN.
 
 

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns., It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever., Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

'Sound advice for advertising creatives' - Communication Arts 'Hands down the best creative advertising book I have ever read!' - Inspired Magazine 'Invaluable' - Creative Review

Biografía del autor:

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver este artículo

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Otras ediciones populares con el mismo título

9780500287385: The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns

Edición Destacada

ISBN 10:  0500287384 ISBN 13:  9780500287385
Editorial: Thames & Hudson, 2008
Tapa blanda

9780500514054: The Advertising Concept Book: Think Now, Design Later

Thames..., 2008
Tapa dura

9780500290316: Advertising Concept Book

Thames..., 2012
Tapa blanda

Los mejores resultados en AbeBooks

1.

Pete Barry
Publicado por Thames & Hudson Ltd, United Kingdom (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Tapa dura Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)

Descripción Thames & Hudson Ltd, United Kingdom, 2016. Hardback. Condición: New. Third edition. Language: English. Brand new Book. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 `roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Nº de ref. del artículo: HUK9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 25,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Pete Barry (author)
Publicado por Thames and Hudson Ltd 2016-08-11, London (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Tapa dura Cantidad disponible: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)

Descripción Thames and Hudson Ltd 2016-08-11, London, 2016. hardback. Condición: New. Nº de ref. del artículo: 9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 20,53
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,53
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Pete Barry
Publicado por Thames & Hudson Ltd, United Kingdom (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Tapa dura Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)

Descripción Thames & Hudson Ltd, United Kingdom, 2016. Hardback. Condición: New. Third edition. Language: English. Brand new Book. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 `roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Nº de ref. del artículo: HUK9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 27,84
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Pete Barry
Publicado por Thames and Hudson Ltd (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Cantidad disponible: 15
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)

Descripción Thames and Hudson Ltd, 2016. HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 30,74
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Barry, Pete
Publicado por Thames & Hudson Ltd (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Tapa dura Cantidad disponible: 10
Librería

Descripción Thames & Hudson Ltd, 2016. Condición: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Nº de ref. del artículo: V9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 26,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,50
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Pete Barry
Publicado por Thames and Hudson Ltd (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Paperback Cantidad disponible: 11
Librería
The Monster Bookshop
(Fleckney, Reino Unido)

Descripción Thames and Hudson Ltd, 2016. Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: mon0002106717

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 22,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 14,39
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Pete Barry
Publicado por Thames and Hudson Ltd (2016)
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Cantidad disponible: 15
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)

Descripción Thames and Hudson Ltd, 2016. HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 20,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 16,62
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Pete Barry
Publicado por Thames & Hudson
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Cantidad disponible: 4
Librería
Books Puddle
(New York, NY, Estados Unidos de America)

Descripción Thames & Hudson. Condición: New. pp. 320. Nº de ref. del artículo: 26374816365

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 36,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Pete Barry
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Tapa dura Cantidad disponible: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)

Descripción 2016. Hardcover. Condición: New. 3rd. Hardcover. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely n.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 320 pages. 1.330. Nº de ref. del artículo: 9780500518984

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 40,46
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Pete Barry
ISBN 10: 050051898X ISBN 13: 9780500518984
Nuevo Cantidad disponible: 4
Librería
Majestic Books
(London, Reino Unido)

Descripción Condición: New. pp. 320. Nº de ref. del artículo: 371229106

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 35,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,10
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda