Parker, Geoffrey G Platform Revolution

ISBN 13: 9780393249132

Platform Revolution

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9780393249132: Platform Revolution
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"Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." -- The European Magazine

Reseña del editor:

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

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Otras ediciones populares con el mismo título

9780393354355: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Edición Destacada

ISBN 10:  0393354350 ISBN 13:  9780393354355
Editorial: W W Norton & Co, 2017
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Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul
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ISBN 10: 0393249131 ISBN 13: 9780393249132
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Descripción W. W. Norton & Company. Hardcover. Condición: New. 0393249131. Nº de ref. del artículo: SKU1633041

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Choudary, Sangeet Paul,Van Alstyne, Marshall W.,Parker, Geoffrey G.
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Parker, Geoffrey G.
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Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
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Descripción WW Norton & Co, United States, 2018. Hardback. Condición: New. Language: English. Brand new Book. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. Nº de ref. del artículo: BTA9780393249132

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Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
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ISBN 10: 0393249131 ISBN 13: 9780393249132
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Descripción WW Norton & Co, United States, 2018. Hardback. Condición: New. Language: English. Brand new Book. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. Nº de ref. del artículo: AAH9780393249132

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Descripción Hardcover. Condición: New. Hardcover. Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first compre.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 352 pages. 0.550. Nº de ref. del artículo: 9780393249132

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Geoffrey G. Parker
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Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul
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