Artículos relacionados a Marketing Research + CD: An Integrated Approach
Reseña del editor:
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis.
Biografía del autor:
Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is also a fellow of both the Chartered Institute of Marketing and The Market Research Society.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFinancial Times Prentice Hall
- Año de publicación2011
- ISBN 10 0273718703
- ISBN 13 9780273718703
- EncuadernaciónTapa blanda
- Número de páginas432
- Valoración
EUR 1,38
Gastos de envío:
EUR 5,56
De Reino Unido a Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Marketing Research + CD: An Integrated Approach
Publicado por
Pearson Education Limited, United Kingdom, Harlow
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Fine. Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis. Nº de ref. del artículo: GOR010244298
Comprar usado
EUR 1,38
Convertir moneda
Gastos de envío:
EUR 5,56
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research + CD: An Integrated Approach
Publicado por
Pearson Education Limited, United Kingdom, Harlow
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Paperback
Cantidad disponible: 7
Librería:
Valoración
Descripción Paperback. Condición: Very Good. Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004785827
Comprar usado
EUR 1,80
Convertir moneda
Gastos de envío:
EUR 5,56
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research + CD: An Integrated Approach
Publicado por
Financial Times/ Prentice Hall 14/09/2011
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Tapa blanda
Cantidad disponible: 2
Librería:
Valoración
Descripción Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780273718703
Comprar usado
EUR 4,01
Convertir moneda
Gastos de envío:
EUR 5,20
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research
Publicado por
Financial Times/ Prentice Hall
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Nº de ref. del artículo: CHL8916369
Comprar usado
EUR 2,53
Convertir moneda
Gastos de envío:
EUR 8,54
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research
Publicado por
Financial Times/ Prentice Hall
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL3079798
Comprar usado
EUR 2,53
Convertir moneda
Gastos de envío:
EUR 8,54
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research + CD: An Integrated Approach
Publicado por
Financial Times/ Prentice Hall 14/09/2011
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Tapa blanda
Cantidad disponible: 2
Librería:
Valoración
Descripción Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780273718703
Comprar usado
EUR 4,01
Convertir moneda
Gastos de envío:
EUR 8,09
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research
Publicado por
Pearson Education
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Nº de ref. del artículo: M00273718703-V
Comprar usado
EUR 4,07
Convertir moneda
Gastos de envío:
EUR 9,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research
Publicado por
Financial Times/ Prentice Hall
(2011)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Paperback
Cantidad disponible: 3
Librería:
Valoración
Descripción Paperback. Condición: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 2221935
Comprar usado
EUR 4,00
Convertir moneda
Gastos de envío:
EUR 11,58
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research: An Integrated Approach
Publicado por
Prentice Hall
(2012)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273718703. Nº de ref. del artículo: 9017773
Comprar usado
EUR 2,99
Convertir moneda
Gastos de envío:
EUR 13,83
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Marketing Research: An Integrated Approach
Publicado por
Prentice Hall
(2012)
ISBN 10: 0273718703
ISBN 13: 9780273718703
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273718703. Nº de ref. del artículo: 9017774
Comprar usado
EUR 2,99
Convertir moneda
Gastos de envío:
EUR 13,83
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío