Corporate Identity Audit (Financial Times Series) - Tapa blanda

ASSESS YOUR CUSTOMER CONTACT STRATEGY Establishing and maintaining the right corporate identity for your company can have a major impact on its performance - it can help determine whether your company is a success or failure. This comprehensive audit provides you with a framework for carrying out a corporate identity audit. It examines the audit process itself and addresses some of the logistical and process requirements of conducting an audit. Comprising of a series of questions which need to be addressed, it describes: The different types of corporate identity and its role and vision The steps in performing an identity audit How to create an audit project plan and analyse the results How to implement a corporate identity audit