Accounting: A Smart Approach - Tapa blanda

This book is very well written and topics are easy to understand, especially for non-accounting students. (Atish Soonucksing, Tutor in Accounting and Finance, University of Surrey)

This intelligently written book makes accounting relevant to business students. The authors expertly weave together the engaging running case study with clear explanation and a wealth of opportunities for students to test their understanding. This is the perfect companion for all business studies students taking their first accounting module. (Eva Wittbom, Assistant Professor, Stockholm University)

Students find the running case study interesting and relate readily to it. (Mark Jackson, Lecturer, University of Technology, Jamaica)

The idea behind this book is unique and so relevant to students, making accounting come alive as we imagine ourselves in business. (Sarah Bamidele, Student, University of Durham)

This text book made my studies much easier by simplifying accounting; I wish more university level books could help students so effectively. Thank you Accounting: A Smart Approach for helping me to succeed in my studies and my exams! (Ifrah Salah Bulale, Student, Stockholm University)

Engaging and lively, clear and practical, Accounting: a Smart Approach 2e brings accounting to life for both lecturers and students. Developed specifically with non-specialist students in mind, it addresses key questions that students might have:

Why is accounting relevant to business?
How does accounting help managers to understand and develop their businesses?
How will studying accounting help me after my course?

Following the global success of the first edition, Accounting: A Smart Approach 2e continues this fresh and effective approach to accounting for non-specialists, using a running case study to help students to understand the relevance of accounting alongside their wider studies:

Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting as a sole trader , printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. Featuring at the start of every chapter, directing students to the implications and applications of the the topic they are about to study, Sam and his business provide consistency and connection.

As we follow the case study, all the topics central to accounting are covered with clarity, imagination and relevance, giving students confidence in approaching their course and exams. Through the wealth of additional examples and self-test exercises available alongside the case study, students will not only develop an appreciation of how accounting information allows a manager to make key business decisions, but they will also acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.

Through the provision of integrated PowerPoint slides, a comprehensive test bank of questions and a detailed assessment guide, lecturers are provided with an invaluable package of support, which is vital when teaching large student cohorts.

An Online Resource Centre accompanies the text book and includes:

For Students:
Flashcard glossary
Multiple choice questions
Additional practice questions with answers
Tables from the text
Extra chapters on double-entry bookkeeping

For Lecturers:
Solutions to end-of-part case studies
Additional end-of-part case studies (with solutions)
Assessment guide
PowerPoint presentations
Test bank