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9780133879278: Marketing: Real People, Real Choices
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Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Biografía del autor:
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

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  • EditorialPearson College Div
  • Año de publicación2014
  • ISBN 10 0133879275
  • ISBN 13 9780133879278
  • EncuadernaciónTapa blanda
  • Número de páginas570
  • Valoración

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