Investment Fables: Exposing the Myths of "Can't Miss" Investment Strategies (Financial Times Prentice Hall Books) - Tapa blanda

The truth about 13 of today's most widely touted investment strategies. 10 powerful lessons for every investor Overcoming the enduring myths about markets High dividend stocks: better and safer than bonds--or not? Cheap stocks: cheap for a reason? Should you invest in quality? Momentum? The next big thing? Or what? You've heard 'em. (Maybe even from your broker!) They're the "can't lose" investment stories that promise you a no-risk path to profits ... "Buy companies trading below book value." "Follow the momentum." "Buy stocks with low P/Es." "Stick with quality." "Buy after bad news." "Buy after good news." "Follow the insiders." "Do whatever Warren Buffett's doing." And on, and on, and on ... They sound good. But do they really work? You're about to find out. In Investment Fables, one of the world's leading investment researchers runs the numbers on 13 of today's most widely touted strategies, objectively answering the questions your broker can't answer. Has it worked over the long term? Over the short term? If it made sense once, does it still make sense? Are the promised benefits a statistical mirage? Could it work, as one part of your investment strategy? What are the downsides-and how can you mitigate them? If you want to make smarter investment decisions, you'll find this book utterly indispensable.

Aswath Damodaran is Professor of Finance at the Stern School of Business at New York University, where he teaches corporate finance and equity valuation in the MBA program. He has published widely in the field, for leading journals such as The Journal of Financial and Quantitative Analysis, The Journal of Finance, The Journal of Financial Economics, and The Review of Financial Studies. He has also authored several books, including The Dark Side of Valuation (Financial Times Prentice Hall) and two books on corporate finance. With Peter Bernstein, he co-authored Investment Management. He received the Stern School of Business Excellence in Teaching Award in 1988, 1991, 1992, 1999, and 2001. In 1994, he was profiled in Business Week as one of the top 12 U.S. business school professors.