The Covers Are In Very Good Condition. Soft Cover,books are NOT signed. We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.

N� de ref. del art�culo X15141x

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

This is Service Design Thinking: Basics, Tools, Cases

Editor

Wiley

Fecha de publicaci�n

2012

Idioma

Ingl�s

ISBN 10

1118156307

ISBN 13

9781118156308

Encuadernaci�n

Soft cover

Edici�n

1st Edition.

Estado

Very Good

Firmado

Inscribed by Author(s)

Cat�logos de vendedores

Philosophy, Biography, Business & Economics

Acerca de

Sinopsis

How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:

Basics: outlines service design thinking along five basic principles
Tools: describing a variety of tools and methods used in Service Design Thinking
Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design

At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.

Acerca del autor

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Internet based used, old and rare book store. Selling books in the internet since 1998.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

bmyguest books
ON, Canada

Condiciones de venta y env�o

Condiciones de venta

All prices in US Dollars, payable by international Money Order or Credit cards accepted through ABEBOOKS e-commerce, We can accept credit cards directly via Paypal at www.paypal.com --

All sales are on first come first served basis with confirmation.
Books will be held for 2 weeks(7 days) pending receipt of payment.
Shipping: $5.50 for 1st book.
$ 2.50 dollars for each additional book ordered on the same order within
North America. Outside North America they will be shipped at cost of at least $...

M�s informaci�n

Derecho a cancelaci�n

Condiciones de env�o

The books are shipped from the US and Canada. US address orders are shipped from the USA. Canadian orders are shipped from Canada.Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over sized, we may contact you to let you know extra shipping is required.

Tarifas de env�o de Canada a Estados Unidos de America

Tarifas de env�o de Canada a Estados Unidos de America
Cantidad del pedido	De 3 a 10 d�as h�biles	De 3 a 6 d�as h�biles
Primer art�culo	EUR 12.78	EUR 52.02

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.