Organization research has little value if its findings have no chance of being used. The authors isolate and discuss key issues in conceptualizing and carrying out research that is intended to be of practical help. They offer numerous ideas and exercises and the fully developed case of a research project in which hoped-for implementation did not happen.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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