Hear, All Ye People; Hearken, O Earth: An Experiment to Discover the Most Trustworthy Typeface (Pentagram Papers 44)

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First edition. Softcover in stiff wraps with French flaps, 77pp. Number 44 in the Pentagram Papers Series. Clean, internally unmarked, tightly bound. In which documentarian Errol Morris discusses the results of a large-scale social experiment, conducted through a poll in the New York Times in 2012, to determine the effect typefaces have upon a reader's response to information. The resulting book is set largely in Baskerville, the font which produced the most agreeable responses in the initial poll. Mild shelfwear, top forecorners bumped tinily. Otherwise in excellent condition. N° de ref. del artículo ABE-1677104613222

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