The closest advisor to the CEO of GE describes how Welch pursued an agenda of change, throwing out GE's established order and revolutionizing the company. 40,000 first printing. $40,000 ad/promo. Tour.

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Noel M. Tichy is a professor at the University of Michigan School of Business, where he specializes in organizational transformation.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
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