They Blinked - A Special Editorial Cartoon Issue of The Cola Wars between Pepsi & Coke / Coca-Cola - PepsiCo

Descripción

PepsiCo Inc. Purchase, New York. 1985. Wraps. un-paginated (32pp.) In 1985 Coca-Cola surprised the world by announcing their 99 year old secret formula for their flagship soda Coke would be reformulated. Coke rival PepsiCo viewed the announcement as Coke throwing in the towel on their bitter 87 year long Cola war; and PepsiCo proudly assumed victory. To celebrate; PepsiCo released a limited quantity publication for key employees that collected 32 pages worth of what they deemed the best editorial cartoons from around the nation's newspapers that best illustrated this surprising move. Book is bright and clean; hinges are sound. Light soiling to rear. A great collection of editorial cartoons from 1985; as selected by PepsiCo. N° de ref. del artículo 002254

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