The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Sugarman, Joseph

ISBN 10: 0470051248 ISBN 13: 9780470051245

Editorial: Wiley, 2006

Idioma: Ingl�s

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T�tulo

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Editor

Wiley

Fecha de publicaci�n

2006

Idioma

Ingl�s

ISBN 10

0470051248

ISBN 13

9780470051245

Encuadernaci�n

Paperback

Edici�n

1st Edition.

Estado

New

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Sinopsis

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Acerca del autor

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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