The Ultimate Question: Driving Good Profits and True Growth

Reichheld, Fred

ISBN 10: 1591397839 ISBN 13: 9781591397830

Editorial: Harvard Business School Press, Boston, 2006

Idioma: Ingl�s

Condici�n: Near Fine Encuadernaci�n de tapa dura

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Vendido por Black Falcon Books, Wellesley, MA, Estados Unidos de America

Vendedor de AbeBooks desde 23 de julio de 2012

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Condici�n: Near Fine

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Descripci�n

First printing, full number line (1-5). Signed by the author on the front endpaper: "Fred Reichheld." The book is square and unmarked; corners sharp, spine ends lightly bumped. The dust jacket is not price-clipped (original price $24.95); Brodart protected.

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Detalles bibliogr�ficos

T�tulo: The Ultimate Question: Driving Good Profits and True Growth
Editor: Harvard Business School Press, Boston
Fecha de publicaci�n: 2006
Idioma: Ingl�s
ISBN 10: 1591397839
ISBN 13: 9781591397830
Encuadernaci�n: Hardcover
Edici�n: 1st Edition
Estado: Near Fine
Estado de la sobrecubierta: Near Fine
Firmado: Signed by Author(s)

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Sinopsis

Book by Reichheld Fred

Rese�a del editor

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

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Descripci�n de la librer�a

Black Falcon Books is an online seller with a broad range of titles, including fiction and nonfiction, hardcover and paperback, many of them signed by authors.

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