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(Victoria, BC – 13 February 2006), the world's largest online marketplace for new, used, rare and out-of-print books, has appointed Rethink as its first ever advertising agency.

Based in Vancouver, Rethink is one of Canada's leading agencies, and has received numerous awards for outstanding creative campaigns that spring from a famously untraditional approach. Rethink has been charged with creating a fresh campaign to raise consumer awareness about and its unique inventory of more than 80 million new, used, rare and out-of-print books.

Founded in 1996, will celebrate its 10th anniversary in June. More than 13,500 independent booksellers currently list books on the company's global network of five sites, which attracts millions of book-loving visitors each month. All marketing campaigns have previously been developed in-house.

“We like their whole philosophy, and we're impressed with Rethink's track record: consistently creative campaigns that delivered proven results," said Lisa Stevens, VP of marketing at “Their work has an uncanny ability to cut through the clutter and speak with humor and relevance to the intended audience. We trust Rethink to help us get the attention of book buyers everywhere as part of our 10-year anniversary activities."

Chris Staples of Rethink said: "We're really excited to have partnered with We're passionate about books and to be able to tell a story about's A-to-Z selection is a great creative opportunity. Eighty million books - it's hard to beat."

Rethink's creative will be used across Abebooks' offline and online marketing initiatives in the USA, Canada, UK, and Australia and New Zealand, with the possibility of extending the campaign into key European markets as well. Founded in 1999 by Chris Staples, Tom Shepansky and Ian Grais, the agency has rapidly grown to over 50 employees and now boasts many high profile clients ranging from telecommunications to banking and even professional sports.

Rethink was named Canada's Agency of the Year for 2003 by Marketing Magazine and Strategy Magazine named Rethink's creative directors as the best in Canada in its 2005 'Creative Report Card.'


About is the world's largest online marketplace for books, with over 80 million new, used, rare, and out-of-print titles listed for sale by more than 13,500 independent booksellers from around the world. Abebooks has millions of customers who purchase up to 20,000 books a day from its 5 global websites. A true internet success story, Abebooks has been selling books online since 1996, and is a private company based in Victoria, BC Canada, with offices in Germany and Spain. Internet Retailer magazine ranked Abebooks at No. 58 among North American online retailers in June 2005.

Richard Davies, PR & Publicity Mgr.,
Office Ph: 250-412-3238 / email

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