Librería: Anybook.com, Lincoln, Reino Unido
EUR 9,85
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Añadir al carritoCondición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781138837973.
Librería: Anybook.com, Lincoln, Reino Unido
EUR 9,85
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781138837973.
Librería: Studibuch, Stuttgart, Alemania
EUR 6,99
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Añadir al carritopaperback. Condición: Gut. 338 Seiten; 9781138837973.3 Gewicht in Gramm: 1.
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 55,54
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Idioma: Inglés
Librería: Majestic Books, Hounslow, Reino Unido
EUR 54,41
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Añadir al carritoCondición: New.
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Idioma: Inglés
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 55,74
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Añadir al carritoCondición: New.
EUR 56,52
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Añadir al carritoCondición: NEW.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 62,17
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 501.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 66,23
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Añadir al carritoCondición: New. In.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 53,16
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Añadir al carritoCondición: New.
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Idioma: Inglés
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 56,47
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Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 56,51
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Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 73,52
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Añadir al carritoCondición: New. 2021. 2nd Edition. Paperback. . . . . .
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 70,87
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Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 61,14
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 64,25
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 70,34
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Añadir al carritoPaperback. Condición: New.
EUR 68,59
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Añadir al carritoCondición: New. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 90,03
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Añadir al carritoCondición: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Publicado por Taylor & Francis Ltd, London, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Idioma: Inglés
Librería: CitiRetail, Stevenage, Reino Unido
EUR 62,02
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Añadir al carritoPaperback. Condición: new. Paperback. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 93,88
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Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 62,69
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Añadir al carritoCondición: New.
Publicado por Taylor & Francis Ltd, London, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Idioma: Inglés
Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
EUR 79,04
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Publicado por Taylor & Francis Ltd, London, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Idioma: Inglés
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 120,46
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 159,66
Convertir monedaCantidad disponible: 5 disponibles
Añadir al carritoHardcover. Condición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 182,61
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Añadir al carritoCondición: New.
EUR 178,28
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Like New. Like New. book.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 207,18
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 205,49
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 216,28
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Añadir al carritoCondición: New.