Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
Soft Cover. Condición: new.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Condición: New.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: New.
Publicado por Springer Verlag, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Revaluation Books, Exeter, Reino Unido
Paperback. Condición: Brand New. 2010 edition. 160 pages. 9.25x6.10x0.40 inches. In Stock.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Condición: New. Buy with confidence! Book is in new, never-used condition 0.57.
Publicado por Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condición: New. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256. . 2014. Paperback. . . . .
Publicado por Springer Berlin Heidelberg Okt 2014, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Berry-AMA Book Prize FINALIST 2011!'The Right Sensory Mix' is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.Why do some people drink black coffee and others stick to tea Why do some people prefer competitors' products Why do we sell less in this country Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.After reading the book, managers will be able to: - Understand and predict consumers' behavior and preferences - Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product - Fine-tune their positioning and product range for every local market - Systematically increase their innovation hit rate 160 pp. Englisch.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Condición: New.
Publicado por Springer Berlin Heidelberg, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Berry-AMA Book Prize FINALIST 2011!'The Right Sensory Mix' is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.Why do some people drink black coffee and others stick to tea Why do some people prefer competitors' products Why do we sell less in this country Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundredsof millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.After reading the book, managers will be able to: - Understand and predict consumers' behavior and preferences - Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product - Fine-tune their positioning and product range for every local market - Systematically increase their innovation hit rate.
Publicado por Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Condición: New. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256. . 2014. Paperback. . . . . Books ship from the US and Ireland.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: GreatBookPricesUK, Castle Donington, DERBY, Reino Unido
Condición: As New. Unread book in perfect condition.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: Mispah books, Redhill, SURRE, Reino Unido
Paperback. Condición: Like New. Like New. book.
Publicado por Springer, 2014
ISBN 10: 3642423892 ISBN 13: 9783642423895
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: As New. Unread book in perfect condition.