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Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: booksXpress, Bayonne, NJ, Estados Unidos de America
Libro
Soft Cover. Condición: new.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Libro
Paperback. Condición: new. New.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: GoldenDragon, Houston, TX, Estados Unidos de America
Libro
Paperback. Condición: new. Buy for Great customer experience.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Libro
Condición: New.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: GoldBooks, Denver, CO, Estados Unidos de America
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Paperback. Condición: new. New Copy. Customer Service Guaranteed.
Publicado por University of Pennsylvania Pre, 2023
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Save With Sam, North Miami, FL, Estados Unidos de America
Libro Impresión bajo demanda
Paperback. Condición: New. Brand New! This item is printed on demand.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Libro Impresión bajo demanda
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Libro
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Publicado por Univ of Pennsylvania Pr, 2012
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Revaluation Books, Exeter, Reino Unido
Libro
Paperback. Condición: Brand New. 232 pages. 8.90x0.70x5.90 inches. In Stock.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condición: New. Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter. Num Pages: 232 pages. BIC Classification: 1KBB; KNTY. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 363. . 2013. Paperback. . . . .
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Libro
Condición: New. Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter. Num Pages: 232 pages. BIC Classification: 1KBB; KNTY. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 363. . 2013. Paperback. . . . . Books ship from the US and Ireland.
Publicado por MT - University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Libro
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Publicado por University of Pennsylvania Press, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: Hafa Adai Books, Moncks Corner, SC, Estados Unidos de America
Libro
Condición: very good.
Publicado por UNIV OF PENNSYLVANIA PR, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: moluna, Greven, Alemania
Libro
Condición: New. Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Ber.
Publicado por University of Pennsylvania Press, Pennsylvania, 2013
ISBN 10: 0812222261ISBN 13: 9780812222265
Librería: CitiRetail, Stevenage, Reino Unido
Libro
Paperback. Condición: new. Paperback. What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm.Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce.Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States. Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.