springer berlin heidelberg aug 2016 (Más de 2.800 resultados)

Taschenbuch. Condición: Neu. Neuware -This is a book of mathematical stories ¿ funny and puzzling mathematical stories. They tell of villains who try to steal secrets, heroes who encode their messages, and mathematicians who spend years on end searching for the best way to pile oranges.There are also stories about highway confusions occurring when the rules of Cartesian geometry are ignored, small-change errors due to ignorance of ancient paradoxes, and mistakes in calendars arising from poor numerical approximations.This book is about the power and beauty of mathematics. It shows mathematics in action, explained in a way that everybody can understand. It is a book for enticing youngsters and inspiring teachers.Nuno Crato is a leading science writer and mathematician, whose entertaining essays have won a number of international awards.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The book presents the life and works of one of Germany's most famous computer scientists, Carl Adam Petri. It is written in a vivid and entertaining manner, providing an in-depth discussion of the background behind Petri's best-known contribution to computer science, the Petri net. In this way the book can be read as a first introduction to nets, but it also covers the theoretical, physical and philosophical foundations behind nets, thus facilitating a comprehensive understanding of the wider range of Petri's works. The book is intended for readers with a previous knowledge in computer science, as well as for ¿interested non-professionals¿, who want to get to know a remarkable personality of contemporary science.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 140 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Neuromedia is an innovative examination of shared territories in neurobiological anatomy, physiology and media art. It reveals how scientists investigate perception and behaviour at the molecular, cellular and systems level. It demonstrates how interpretative forms of media art can help to demystify these complexities for diverse audiences. Under the reflective headings of inspiration, construction, challenges and reactions, it offers deep insights into the processes of art and science production. Assisted by essays from a museum director and an art historian, Neuromedia provides the background for readers about an exhibition of the same name at KULTURAMA in Zurich (2012), and suggests an alternative approach to scientific communication.Authors: Robert Atkins, Oliver Biehlmaier, Mitchel Paul Levesque, Stephan Neuhauss, Rolf Pfeifer, Claudia Rütsche, Jill Scott and Esther StoeckliSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -A companion publication to the international exhibition 'Transcending Tradition: Jewish Mathematicians in German-Speaking Academic Culture', the catalogue explores the working lives and activities of Jewish mathematicians in German-speaking countries during the period between the legal and political emancipation of the Jews in the 19th century and their persecution in Nazi Germany. It highlights the important role Jewish mathematicians played in all areas of mathematical culture during the Wilhelmine Empire and the Weimar Republic, and recalls their emigration, flight or death after 1933.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 304 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book offers an introduction to cryptology, the science that makes secure communications possible, and addresses its two complementary aspects: cryptography¿--the art of making secure building blocks¿--and cryptanalysis¿--the art of breaking them. The text describes some of the most important systems in detail, including AES, RSA, group-based and lattice-based cryptography, signatures, hash functions, random generation, and more, providing detailed underpinnings for most of them. With regard to cryptanalysis, it presents a number of basic tools such as the differential and linear methods and lattice attacks.This text, based on lecture notes from the author¿s many courses on the art of cryptography, consists of two interlinked parts. The first, modern part explains some of the basic systems used today and some attacks on them. However, a text on cryptology would not be complete without describing its rich and fascinating history. As such, the colorfully illustrated historical part interspersed throughout the text highlights selected inventions and episodes, providing a glimpse into the past of cryptology.The first sections of this book can be used as a textbook for an introductory course to computer science or mathematics students. Other sections are suitable for advanced undergraduate or graduate courses. Many exercises are included. The emphasis is on providing reasonably complete explanation of the background for some selected systems.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 888 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Hidden Hunger is an increasing problem even in developed countries, whose potential negative consequences on long-term health are often overlooked and underestimated. Chronic malnutrition is at the core of the global hunger challenge facing science, politics, and economics. In plain language and with moving examples, Hans K. Biesalski describes how hidden hunger affects human health long before malnutrition becomes obvious. Worldwide, over one third of deaths among children under 5 years of age is associated with malnutrition. As poverty is the main reason for hidden hunger, addressing this dire challenge requires long-term policies. Land grabbing and climate change seriously counteract a lot of efforts to overcome hidden hunger. This book is a highly impressive call to action. Investment in agriculture and in particular in small-scale farmers to improve subsistence farming are among the approaches suggested to reach a sustainable solution.The author is head of the department of biochemistry and nutrition and managing director of the Food Security Center at the University of Hohenheim, Germany. He is a member of numerous advisory and expert groups for the World Health Organization (WHO), the Food and Agriculture Organization (FAO) and the Global Forum on Food Security and Nutrition.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The Institute of Nuclear Medicine, founded in 1961, celebrates with this Festschrift, its Golden Jubilee. It has been a remarkable 50 years of progress of the radionuclide tracer methodology. From initial, physiology based experimentation, a full independent medical discipline evolved, and with it, a comprehensive clinical service. Diagnosis and Treatment with radiotracers have established the basis for Nuclear Medicine. Technological advances have permeated the field like none other, its multidisciplinary character and its translational research are embedded in the history of the Institute and its success. Recent and latest advances in the field promise a future as bright as has been witnessed and documented in the last 50 years.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Buch. Condición: Neu. Neuware -Do we have the right recipes for the world of the future Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -In the past two decades much has been published on whiplash injury, yet both the confusion regarding the condition and the medicolegal discussion surrounding it have increased. In this scenario, a guide to recent and current international research in the field is more necessary than ever. Especially functional imaging methods ¿ such as single-photon emission tomography, positron emission tomography, functional MRI, and hybrid techniques ¿ have demonstrated a variety of significant brain alterations. This book accordingly offers a critical approach to the challenging interpretation of the new research data obtained using functional neuroimaging in whiplash injury. It covers all aspects, including the imaging tools themselves and the different methods of image analysis. Whiplash Injury: New Methods of Functional Neuroimaging will hopefully help patients, their relatives and friends, physicians, and others to understand this condition as a disease.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 64 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -In the past, services had a strong local and national focus. Professional services were very likely to be independently and autonomously organized from country to country in order to cater to local needs and local legal requirements. This has since changed radically, and highly integrated business and delivery models around the globe have become the status quo in clients¿ businesses and strategies. Serving clients on a global level requires professional services firms to adopt a structural change from local to distributed global sales and delivery.This book brings together many years of experience, current perspectives and future ideas of international business practitioners, academics, and market researchers. Along those lines it is structured into four parts. Part I ¿Winning Strategies and Innovative Ideas¿ lays the book¿s foundation: it discusses core strategies behind the globalization movement and introduces the major paradigms and ideas. Part II ¿Successful Processes for Realization¿ provides solutions for how to establish successful processes for delivering global professional services. Part III ¿Inspired Talent Management¿ goes to the core of the professional services industry: attracting, developing, and keeping the right talent in the right locations. Finally, Part IV offers ¿Experiences and Case Studies¿ on all aspects related to successfully building a globalized professional services firm.In short, this handbook provides professional services firms and their clients alike with a sound foundation for responding strategically to fundamental global changes and turning them into business advantages. It offers acomprehensive perspective of why and how to successfully globalize a professional services firm.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -People, problems, and proofs are the lifeblood of theoretical computer science. Behind the computing devices and applications that have transformed our lives are clever algorithms, and for every worthwhile algorithm there is a problem that it solves and a proof that it works. Before this proof there was an open problem: can one create an efficient algorithm to solve the computational problem And, finally, behind these questions are the people who are excited about these fundamental issues in our computational world.In this book the authors draw on their outstanding research and teaching experience to showcase some key people and ideas in the domain of theoretical computer science, particularly in computational complexity and algorithms, and related mathematical topics. They show evidence of the considerable scholarship that supports this young field, and they balance an impressive breadth of topics with the depth necessary to reveal the power and the relevance of the work described.Beyond this, the authors discuss the sustained effort of their community, revealing much about the culture of their field. A career in theoretical computer science at the top level is a vocation: the work is hard, and in addition to the obvious requirements such as intellect and training, the vignettes in this book demonstrate the importance of human factors such as personality, instinct, creativity, ambition, tenacity, and luck.The authors' style is characterized by personal observations, enthusiasm, and humor, and this book will be a source of inspiration and guidance for graduate students and researchers engaged with or planning careers in theoretical computer science.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 352 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -To examine, analyze, and manipulate a problem to the point of designing an algorithm for solving it is an exercise of fundamental value in many fields. With so many everyday activities governed by algorithmic principles, the power, precision, reliability and speed of execution demanded by users have transformed the design and construction of algorithms from a creative, artisanal activity into a full-fledged science in its own right. This book is aimed at all those who exploit the results of this new science, as designers and as consumers.The first chapter is an overview of the related history, demonstrating the long development of ideas such as recursion and more recent formalizations such as computability. The second chapter shows how the design of algorithms requires appropriate techniques and sophisticated organization of data. In the subsequent chapters the contributing authors present examples from diverse areas ¿ such as routing and networking problems, Web search, information security, auctions and games, complexity and randomness, and the life sciences ¿ that show how algorithmic thinking offers practical solutions and also deepens domain knowledge.The contributing authors are top-class researchers with considerable academic and industrial experience; they are also excellent educators and communicators and they draw on this experience with enthusiasm and humor. This book is an excellent introduction to an intriguing domain and it will be enjoyed by undergraduate and postgraduate students in computer science, engineering, and mathematics, and more broadly by all those engaged with algorithmic thinking.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Designed to provide tools for independent study, this book contains student-tested mathematical exercises joined with MATLAB programming exercises.Most chapters open with a review followed by theoretical and programming exercises, with detailed solutions provided for all problems including programs. Many of the MATLAB exercises are presented as Russian dolls: each question improves and completes the previous program and results are provided to validate the intermediate programs.The book offers useful MATLAB commands, advice on tables, vectors, matrices and basic commands for plotting. It contains material on eigenvalues and eigenvectors and important norms of vectors and matrices including perturbation theory; iterative methods for solving nonlinear and linear equations; polynomial and piecewise polynomial interpolation; Bézier curves; approximations offunctions and integrals and more. The last two chapters considers ordinary differential equations including two point boundary value problems, and deal with finite difference methods for some partial differential equations.The format is designed to assist students working alone, with concise Review paragraphs,Math Hintfootnotes on the mathematical aspects of a problem andMATLAB Hintfootnotes with tips on programming.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 384 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This volume analyses the historical background of violent international conflicts. Starting with an analysis of the conflict and cooperation structures in post-communist Eastern Europe and the eastern expansion of the European Union, the author discusses the problem of acts of intervention in response to severe human rights violations, taking Kosovo, Libya and in a further text also Darfur, as examples. To analyse the subject of ethnonational autonomy and independence movements, the author presents case studies on Bosnia-Herzegovina, Belgium, Cyprus, on the Kurdish areas of Iraq, Iran, Syria and Turkey, on Israel/Palestine, on China with regard to Tibet and Xinjiang, and on the genocide of the Armenians in the Ottoman Empire. The classic subjects of inter-state security and armament policy include the controversy over the nuclear policies of Iran and North Korea, while the analysis of the changes in Russiäs political system focuses on their far-reaching consequences for international politics. This book will appeal to students and scholars of international relations and peace and conflict studies, as well as to practitioners and decision makers in the field of peace politics.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Growth is the key goal of management. It's not just an indicator of a company's performance, but also the basis for its future success. But growth doesn't just mean getting bigger ¿ it also means getting better. In other words, growth must be profitable, otherwise it destroys the company's value long term. And this is not the only challenge. Growth must also be made continuous. The traditional V-curve paradigm (first downsize, then grow) no longer applies. Today, companies must follow a parallel strategy of growth coupled with reorganization, in the sense of permanently increasing efficiency.In Making Growth Work it is shown how companies can grow successfully in the long term. The authors present the results of extensive studies carried out by Roland Berger Strategy Consultants on the subject of corporate growth and use them as a basis to develop new concepts for sustainable profitable growth.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 148 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This volume focuses on several theoretical topicsin world politics and analyzes prominent cases of global conflictsand their potential peaceful resolution. It covers issues such as the multiplication of nation states in the era of globalization, failed peace policy concepts in the 20th century, and the question of who was to blame for the outbreak of the Great War. The author discusses three influential patterns of interpretation of international relations and global events: the conviction that war is eternally rooted in human nature and history, the renewed interest in geopolitical thought and the theory of a clash between the predominantly religious-based civilizations. Finally, individual conflicts, such as the rebellion in several Arab countries, the potential war of intervention against Iran, the Indo-Pakistani-Chinese entanglement in the disputes over Kashmir and the present war in Ukraine are examined in detail.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 328 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book offers a comprehensive review of the far-reaching social changes that have taken place since the start of the Chinese economic reform and opening up of Chinese society over 30 years ago. As such, it examines various aspects of the social transformation of China, from urbanization, population aging and social governance to family structure, youth society and social mentality. It identifies major issues and challenges emerging during the process of the great social change, and proposes solutions to aid in future strategic planning. The analysis is supported by a wealth of empirical data collected in the course of extended social survey research. The book also provides a systematic summary of the most important research findings from the past few years, helping readers to understand and interpret the ongoing and complex process of transformation in Chinese society.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 220 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This volume presents in-depth insights into the polity, politics and policies of the Brazilian political system. It reassesses the processes of change since the country's return to democracy in the 1980s, in the light of autocratic societal structures and suboptimal institutional design, on the one hand, and the political and economic achievements observed, on the other. In their contributions, top Brazilian and international scholars critically examine the development of the political system with a focus on the Lula and Rousseff administrations, and place their actions and failures in the socio-political and economic context so as to uncover the underlying institutional structures, constellations and diverging interests of actors on various decision-making levels and in different political fields. It is the central aim of this book to present a differentiated portrait of the current political landscape and remaining contradictions in Latin America's largest country.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 432 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The book describes the K-Method which has been developed by the authors. The purpose of the K-Method is to negotiate and administrate a complex portfolio of customised materials, all belonging to the same purchasing group (e.g. labels). The underlying idea is to agree prices for specification features, instead of giving each material an individual price based on its unique specification. By doing so, a price formula will be agreed between the buyer and supplier which even defines prices of future materials with any kind of specification.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 124 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The book addresses different areas of corpus-based translation studies, including corpus-based study of translation features, translator¿s style, norms of translation, translation practice, translator training and interpreting. It beginsby tracing the development of corpus-based translation studies and introducing the compilation of different types of corpora for translation research. The use of corpora in different research areas is then discussed in detail, and the implications and limitations of corpus-based translation studies are addressed. Featuring the use of figures, tables, illustrations and case studies, as well as discussion of methodological issues, the book offers a practical guide to corpus-based translation. It will be of interest to postgraduate students and professionals who are interested in translation studies, interpreting studies or computer-aided translation.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 264 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value.The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book introduces the concept of Eco-civilization, highlights the construction and development of eco-cities in China, and assesses the achievements and shortcomings of Chinäs eco-city construction projects. As both China and Western countries face an impending ecological crisis, responding to that crisis is a common challenge for all human beings. There is an overwhelming consensus among Chinese scholars that in order to successfully address the ecological crisis successfully we must establish an eco-civilization, and one important step toward accomplishing that goal is to plan and construct eco-cities.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book addresses two-person zero-sum finite games in which the payoffs in any situation are expressed with fuzzy numbers. The purpose of this book is to develop a suite of effective and efficient linear programming models and methods for solving matrix games with payoffs in fuzzy numbers. Divided into six chapters, it discusses the concepts of solutions of matrix games with payoffs of intervals, along with their linear programming models and methods. Furthermore, it is directly relevant to the research field of matrix games under uncertain economic management. The book offers a valuable resource for readers involved in theoretical research and practical applications from a range of different fields including game theory, operational research, management science, fuzzy mathematical programming, fuzzy mathematics, industrial engineering, business and social economics.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 184 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -In recent years, purchasing performance measurement have steadily gained in importance in theory and practice. Yet, in many cases, the focus still remains on cost items, especially savings. Moreover, reported performance ratios in purchasing are frequently called into question in terms of their amount and efficacy. Most of the time, there is no tie-in at all with staff compensations. To meet these and other challenges, this book presents a holistic approach for purchasing performance measurement and the incentive systems associated with it. The following topics are dealt with in detail: ¿ Purchasing performance measurement on the level of commodity groups and the procurement organization ¿ Supplier evaluation and performance measurement on the level of the buyer-supplier relationship ¿ Comprehensive systems for purchasing performance measurement, such as the procurement value added and the purchasing balanced scorecard ¿ Performance-oriented incentive systems and bonus payments for buyers, procurement organizations and suppliers Readers are thus provided with comprehensive guidelines for the implementation and realization of sustained performance measurement and incentivization in purchasing.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 204 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Current technological, demographic and globalization trends are not only leading to intensified competition; they also indicate that new business models are rapidly emerging but only to disappear again just as quickly. Timely recognition of the new changes, jettisoning of old approaches and rapid implementation of the currently required changes within a company are now decisive competitive factors. Those who best survive (and thrive) in the future will be those who dramatically increase their success rate within this change process. Building on his best-selling book 'The Strategy Scout' Matthias Kolbusa explains the decisive principles in this rapidly changing business environment.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book is written for business leaders and those that govern organisations. All high performing organisations excel in achieving 7 organisational outcomes: Accountability, Awareness, Adaptability, Agility, Alignment, Action and Achievement. The enterprise governance framework must deliver on these 7 As through penetrating and integrating three organisational governance layers to drive high performance. These include: corporate governance, strategic governance and operational governance. The book unifies traditional corporate governance, leadership, and strategic management processes, whilst seeking to understand what actually happens on the ground to keep the organisation working and delivering ongoing value to its stakeholders. It synthesises these separate streams into a unified enterprise governance framework, posing some challenging questions whilst providing clear insight into how you implement enterprise governance: something that helps deliver on the 7 As and ultimately high performance.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 316 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -How should firms¿ control systems be designed and used to formulate and implement strategies that will contribute to competitive advantage and sustained high performance This book offers some thought-provoking suggestions.It contains empirical studies of such diverse manufacturing enterprises as Atlas Copco, Electrolux, Saab, Scania, SCA Packing and Volvo, as well as an insurance company and two chamber orchestras. All firms and organizations presented offer interesting and exciting insights, each in a specific way and each with a fascinating history.The book presents research on the relationship between strategy, control and competitive advantage over extended periods and at several strategic levels, while also taking into account the existence of multiple control systems in a single firm or other organization. Readers are offered an in-depth look into how changes in the environment lead to adjustments in strategies and control systems. It is shown, in addition, how difficult and challenging it can be to implement these changes, and why such efforts are not always successful. But perhaps most importantly, the book conveys an in-depth understanding of how strategies and control systems affect competitive advantage and performance.In both its coverage and focus, the book is unique. Not only does it provide valuable contributions to the research field of strategy and management control; it also represents a substantial commitment in terms of resources and involvement over an extended period.The book is highly recommended to researchers, practitioners, graduate students and all others interested in this area.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Digital government consists in the purposeful use of information and communication technologies (ICT), in particular the internet, to transform the relationship between government and society in a positive manner. This book focuses on the current status, prospects and foundations of digital government. Integrating examples and cases from administrative practice, it covers all important aspects of digital government management. Learning outcomes includeUnderstanding the implications of the internet for government and societyGaining deeper insights into the concept and opportunities of digital democracyUnderstanding the challenges of moving public services onlineSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.This case study book addresses that need. It is alsoimportant and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries)to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.¿Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book primarily discusses what could make the economy remain stable and increase the level of coordination, both on the demand and supply side, a fascinating question for economists. In this context, it systematically analyzes the theory of consumption and production growth. Most of the existing economic growth theories fail to analyze consumption growth. That oversight is remedied here, greatly enhancing the usefulness of economic growth theory. Factors influencing consumption and production at the micro scale provide the foundations of the analyzing frame. An economic system with endogenous technological progress can most likely only be rapidly coordinated under market conditions similar to those in a monopoly competition market. Over the course of the work, readers will discover that there is another way of viewing the economic world which is different from regular textbooks.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch.