pearson education us upper saddle river (Más de 2.400 resultados)

Paperback. Condición: Very Good. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This highly successful fourth edition of this text continues to present a clear and critical survey of competing theories of and various approaches to popular culture. Retaining the accessible approach of previous editions, and using relevant and appropriate examples from the texts and practices of popular culture, this new edition remains a key introduction to the area. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This second edition of John Storey's successful reader in Cultural Theory and Popular Culture contains nine new readings, and revised and rewritten introductions for each of the seven sections. As before, the book brings together work by critics and theorists to introduce the theoretical, analytical and historical study of popular culture within cultural studies. The first six sections contain readings which cover culture and civilisation tradition; culturalism; structuralism and post-structuralism; Marxism; feminism and postmodernism, and the final section explores the debates surrounding popular culture. Six of the previous readings have been replaced by nine new articles to extend the concept of the book and its critical value. This invaluable reader can be used to accompany An Introduction to Cultural Theory and Popular Culture, thus providing a complete study of popular culture across the field of cultural history. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This title describes a design process which can be used by practitioners in busy commercial environments called GUIDE - Graphical User Interface Design and Evaluation. It contains techniques (usability requirement specification, task modelling, object modelling, style guide definition, GUI design, prototyping, and evaluation), integrated together into a coherent framework. Tha material is intended for professional software developers. The book has been written by developers for developers and is designed to be user-centred in it's description of the development process. It also features the technique of user object modelling and shows how this is integrated with task analysis and GUI design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Foundation Mathematics has been written for students taking higher education courses who have not specialised in mathematics on post-16 qualifications but need to use mathematical tools in their courses. It is ideally suited for those studying marketing, business studies, management, science, engineering, social science, geography, combined studies and design. It will be useful for those who lack confidence and need careful, steady guidance in mathematical methods. Even for those whose mathematical expertise is already established, the book will be a helpful revision and reference guide. The style of the book also makes it suitable for self-study or distance learning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Foundation Maths has been written for students taking higher or further education courses, who have not specialised in mathematics on post-16 qualifications and need to use mathematical tools in their courses. It is ideally suited for those studying marketing, business studies, management, science, engineering, computer science, social science, geography, combined studies and design. It will be useful for those who lack confidence and need careful, steady guidance in mathematical methods. Even for those whose mathematical expertise is already established, the book will be a helpful revision and reference guide. The style of the book also makes it suitable for self-study or distance learning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Following the sucess of the first edition, the authors have updated and revised this bestselling textbook to take into account the changes in the subject over the past 5 years. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. We are pleased to announce the publication of The Strategic Management of Organisationsby Adrian Haberberg and Alison Rieple both of the University of Westminster. This exciting new text from Pearson Education is an essential introduction to strategy for undergraduate students taking business studies and related degrees. It is intended to help students understand the theory of strategic management and competitive advantage and, most importantly, apply that theory in practice. Together, the authors have succeeded in writing a clear and accessible introduction to this complex and challenging subject matter. The clarity of the language and the international approach also make this book very suitable for managers and postgraduate students who do not have English as their first language. The book blends traditional approaches with the more recently developed resource-based view of the firm and provides up-to-date theoretical insights in such areas as increasing returns, organisational learning, corporate parenting and electronic commerce. Rather than viewing strategic management in isolation the book continually makes reference aims to help students to connect it with their studies in related disciplines such as economics, finance, marketing and organisational theory. It takes a balanced view of the strategy process, giving equal importance to insights from economics and to considerations of politics, power, human emotion and fallibility. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. BlueJ is a Java development environment that runs on top of the Sun Microsystems Java Development Kit making use of the standard compiler and virtual machine. It has been specifically designed for the introductory teaching of object-oriented programming, allowing the student to create objects of any class and interact with their methods. This truly 'objects first' approach within the customised BlueJ environment is expected to revolutionise the way programming is taught. For the first time, the traditionally difficult concepts of objects and classes are bought alive in an easily manipulable visual form. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The Prentice Hall Essence of Computing Series provides a concise, practicle and uniform introduction to the core components of an undergraduate computer science degree. Acknowledging the recent changes within Higher Education, this approach uses a variety of pedagogical tools-case studies, worked examples and self test questions - to underpin the student's learning. The Essence of Programming in C++ is an introduction to the concepts and techniques of programming. It assumes no prior knowledge of the subject, and enables the reader to write small and medium sized programs in the popular C ++language. This book embraces all the significant areas of programming including control structures and arrays. Functions and parameter passing are explored along with the testing and debugging of programs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Introduction to SPSS in Psychology 4/e, makes using SPSS for the analysis of data quick and simple. This student-friendly text offers the most comprehensive coverage of statistical techniques and how SPSS can handle and manipulate all kinds of data. The fourth edition provides new and extended coverage of what needs to be known about each statistical and data analysis procedure. The user is given a step-by-step guide through what kinds of data to enter and how; the SPSS steps needed to complete the analysis; and how to understand and write-up the results of the analysis. In no time, users will gain confidence that they understand a full range of statistical techniques and how to use them in practice. This book is accompanied by a CD containing datasets, worked examples and exercises to allow practice and revision of techniques covered in the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. A comprehensive text which balances the conceptual and technical aspects of Corporate Finance, without allowing theory to dominate practice. Extensive examples illustrate how the concepts of financing and investment decisions can be applied to practical management and business policy issues, making it particularly suited to undergraduates studying for Business Studies degrees or MBA students. Instructor's Manual (0-13-081281-1). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. For over 23 years, The Anatomy Coloring Book has been the leading human anatomy coloring book, offering concisely written text and precise, extraordinary hand-drawn figures. Organized according to body systems, each of the 170 plates featured in this book includes an ingenious color-key system anatomical terminology is linked to detail illustration of the structures of the body. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. Tourism:Change, Impacts and Opportunitiesprovides a comprehensive and balanced discussion of the impacts of tourism. The authors address the nature of tourism and tourists and the economic, physical and social impact that can result from their activity. New approaches to impact assessment are also considered. A wide range of examples from developed and developing countries illustrate the points raised in the text. This timely and perceptive bookis essential reading for anyone involved in tourism planning or development andis also suitable forstudents of geography, planning, economics and sociology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This is a comprehensive tutorial that teaches fundamental and advanced SOA design principles, supplemented with detailed case studies and technologies used to implement SOAs in the real world. ***We'll have cover endorsements from Tom Glover, who leads IBM's Web Services Standards initiatives; Dave Keogh, Program Manager for Visual Studio Enterprise Tools at Microsoft, and Sameer Tyagi, Senior Staff Engineer, Sun Microsystems. All major software manufacturers and vendors are promoting support for SOA. As a result, every major development platform now officially supports the creation of service-oriented solutions. Parts I, II, and III cover basic and advanced SOA concepts and theory that prepare you for Parts IV and V, which provide a series of step-by-step "how to" instructions for building an SOA. Part V further contains coverage of WS-* technologies and SOA platform support provided by J2EE and .NET. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

7th International edition. Audience: College/higher education. Good. No dust jacket as issued. With CD.

Paperback. Condición: Very Good. This guide to UNIX system administration is useful both as an introductory tutorial for those new to the system and as a day-to-day reference for power administrators. Practical and hands-on in approach, it covers every aspect of system administration - from basic topics to UNIX esoterica - and provides explicit instructions for dealing with the six most popular versions of UNIX. Included is a CD-ROM with source code, sample programs, and other tools and utilities helpful to Unix system administration. It is designed for system administrators and users of the UNIX operating system. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book is about getting better at making sense of the world.so you can make decisions that respond to reality, not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions.and how they create both limits and opportunities. You'll learn how to develop new ways of seeing.how to keep your mental models fresh and relevant.when to change to a new model.how to build a portfolio of models.and improving your models through constant experimentation. Better mental models = smarter decisions Understand what's real, so you can act on it How people get stuck, and what to do about it How obsolete mental models keep you from making changes The neuroscience of mental models What scientists can teach us about perception-and reality Creating new models Practical ways to see things in new ways-fast Wind and Crook have written a marvelous book that can teach you how to think more effectively in personal and business settings. Read it and learn! Drea Zigarmi Author of The Leader Inside: Learning Enough About Yourself To Lead Others and co-author of Leadership and the One Minute ManagerWe like to say, 'See it with your mind's eye.' Wind and Crook show us that our mind is our eye. What we think is what we see, and what we see directs how we act. Not only do the authors make this paradigm clear, but they offer concrete and practical ways to change our mind's eye and as a consequence change our actions and the results we get. The value of that is hard to top. J. Stewart Black, Ph.D. co-author of Leading Strategic Change and Professor, University of Michigan Business SchoolI have been trying to explain why Japan has fallen into a pitfall and cannot come out of even the simplest problems. One can call it an innovators dilemma, but that does not solve the problem. This book suggests we have to go back to the basics of reviewing our underlying 'mental models' now and then, and only then, have to construct a new model, perhaps plural, and move onto exploring the new terrain. Kenichi Ohmae Author of the international bestseller, The Borderless WorldWhile most of us may recognize that the world we respond to is more in our mind than in any physical reality, often we don't have a clue why this is so. This very important book clearly explains how our mental models work to construct these distinct inner worlds. And more importantly it offers empowering advice on how we can use this knowledge to work for us rather than against us in creating a better outer world for ourselves, our organizations, and our societies. Charles C. Manz Best-selling author of SuperLeadership, Fit to Lead, and Temporary SanityThis is an important book that 'makes sense of how we make sense.' The authors provide a thorough, fresh, and compelling exploration into the dimensions of mental models. All leaders who want to be more effective in their actions would be served well to leverage the principles in this book to learn about how they think and make sense of the world around them. Nick Pudar Director of Strategic Initiatives, General Motors. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Helping Students Make Connections Across Biology Campbell BIOLOGY is the unsurpassed leader in introductory biology. The texts hallmark valuesaccuracy, currency, and passion for teaching and learninghave made it the most successful college introductory biology book for eight consecutive editions. Building on the Key Concepts chapter framework of previous editions, Campbell BIOLOGY, Ninth Edition helps students keep sight of the big picture by encouraging them to: Make connections across chapters in the text, from molecules to ecosystems, with new Make Connections Questions Make connections between classroom learning, research breakthroughs, and the real world with new Impact Figures Make connections to the overarching theme of evolution in every chapter with new Evolution sections Make connections at a higher cognitive level through new Summary of Key Concepts Questions and Write About a Theme Questions This is the standalone book if you want the Book with Mastering Biology order the ISBN below: ISBN 0321558146 / 9780321558145 Campbell Biology with MasteringBiology Package consists of 0321558235 / 9780321558237 Campbell Biology 0321686500 / 9780321686503 MasteringBiology with Pearson eText -- ValuePack Access Card -- for Campbell Biology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Why Even Great Companies Fail: Diagnose the Symptoms and Cure Them! Conqueror preventthe seven disastrous addictions that can destroy your company Overcome corporate denial, arrogance, complacency, competency dependence, turf wars, and more For every executive, strategist, entrepreneur, and manager who wants to sustain success GM. Ford. AT&T. Sears. Firestone. Krispy Kreme. Digital. Kodak. Once, they were riding high, the exemplars of business excellence. Then, disaster. Is your company headed for the same fate? How do you know? How do you change course? Find out. Shine a light on the dark places in your business. Uncover your self-destructive habits before they destroy you. The blinders, culture confl icts, and corporate denial. The competitive myopia. The focus on volume, not profits. Root them outall of them. Then, instill the good habits your business needs: the habits of sustainable profitability and market leadership. This book shows you howin detail, from start to finish. Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim toand helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterdays most widely praised corporate icons, youll learn how companies slip into addiction and slide off the rails.why some never turn around.and how others achieve powerful turnarounds, moving on to unprecedented levels of success. Youll learn how an obsession with volume leads inexorably to rising costs and falling margins.how companies fall victim to denial, myth, ritual, and orthodoxy. how they start wasting vital energy on culture confl ict and turf wars.how they blind themselves to emerging competition.how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, youll find specific, detailed techniques for curingor, better yet, preventingevery one of these self-destructive habits. The cocoon of denial Find it, admit it, assess it, and escape it The stigma of arrogance Escape this fault that breeds in a dark, closed room The virus of complacency Six warning signs and five solutions The curse of incumbency Stop your core competencies from blinding you to new opportunities The threat of myopia Widen your view of your competitorsand the dangers they pose The obsession of volume Get beyond rising volumes and shrinking margins The territorial impulse Break down the silos, factions, fiefdoms, and ivory towers Preface xxi Forewordxxiii 1 Why Do Good Companies Go Bad?1 2 Denial: The Cocoon of Myth, Ritual, and Orthodoxy19 3 Arrogance: Pride before the Fall45 4 Complacency: Success Breeds Failure75 5 Competency Dependence: The Curse of Incumbency105 6 Competitive Myopia: A Nearsighted View of Competition133 7 Volume Obsession: Rising Costs and Falling Margins165 8 The Territorial Impulse: Culture Conflicts and Turf Wars199 9 The Best Cure is No Cure at All231 10 Endnotes249 Index263. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This work presents the library portion of the draft ANSI/ISO Standard for the programming language C++, and shows how to use all library classes and functions mandated by that draft standard. An introductory chapter discusses how the standard C library changes to meet the needs of C++. Each of the 38 headers is then covered using the same format: a discussion of how the specific portion of the library is customarily used, excerpts from relevant portions of the draft, the code needed to implement the particular portion and to test the implementation, and exercises and references. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Based on the C++ C S1 book, this text shows the first-year student how to program in Java. Taking a detailed look at the language, it aims to teach the student imperative Java, and then slowly begins to introduce object oriented concepts. The book uses Java 1.0. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. "The SolarisInternals volumes are simply the best and most comprehensive treatment of the Solaris (and OpenSolaris) Operating Environment. Any person using Solaris--in any capacity--would be remiss not to include these two new volumes in their personal library. With advanced observability tools in Solaris (like DTrace), you will more often find yourself in what was previously unchartable territory. Solaris Internals, Second Edition, provides us a fantastic means to be able to quickly understand these systems and further explore the Solaris architecture--especially when coupled with OpenSolaris source availability." --Jarod Jenson, chief systems architect, Aeysis "The Solaris Internals volumes by Jim Mauro and Richard McDougall must be on your bookshelf if you are interested in in-depth knowledge of Solaris operating system internals and architecture. As a senior Unix engineer for many years, I found the first edition of Solaris Internals the only fully comprehensive source for kernel developers, systems programmers, and systems administrators. The new second edition, with the companion performance and debugging book, is an indispensable reference set, containing many useful and practical explanations of Solaris and its underlying subsystems, including tools and methods for observing and analyzing any system running Solaris 10 or OpenSolaris." --Marc Strahl, senior UNIX engineer Solaris Performance and Tools provides comprehensive coverage of the powerful utilities bundled with Solaris 10 and OpenSolaris, including the Solaris Dynamic Tracing facility, DTrace, and the Modular Debugger, MDB. It provides a systematic approach to understanding performance and behavior, including: Analyzing CPU utilization by the kernel and applications, including reading and understanding hardware counters Process-level resource usage and profiling Disk IO behavior and analysis Memory usage at the system and application level Network performance Monitoring and profiling the kernel, and gathering kernel statistics Using DTrace providers and aggregations MDB commands and a complete MDB tutorial The Solaris Internals volumes make a superb reference for anyone using Solaris 10 and OpenSolaris. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Technical analysis is a hot topic for investors right now and offers powerful, objective tools for picking stocks and making money--but most explanations of the subject simply confuse investors instead of enlightening them. In this clear, practical book, Barron's columnist Michael Kahn introduces technical analysis in simple English. Kahn explains exactly how technical analysis works, then teaches you how to read charts and translate what they tell you into real buy and sell decisions. The fully updated Second Edition contains many new examples reflecting major market changes since the First Edition: 9/11, equities bear markets, commodities bull markets, changing interest rates, and more. Step by step, Kahn illuminates the basic theory of technical analysis, demystifies its jargon, outlines its core techniques, and shows how to use it to complement (not replace) the reader's current approach to stock selection. He explains trendlines, chart patterns, and corrections; reveals what makes a stock look promising; and helps to assess potential risk and reward. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Nurses today must be able to grow and evolve in order to meet the demands of a changing health care system. Fundamentals of Nursing helps them on this journey with comprehensive coverage of contemporary professional nursing. This book has been designed to support student nurses at undergraduate level, particularly those on the Common Foundation Programme and is the only text in the market that equally addresses nursing theory and practice. "Kozier is an excellent resource for students throughout their training, and could be used as the starting point for most of their assessments. Overall, it is an excellent text that I will have no hesitation in recommending to my students." - Dorothy Adam, Lecturer, Nursing & Midwifery, The Robert Gordon University "The text is an exciting, clear and essential textbook for pre-registration nursing students. It sets the scene, shows application to practice, helps to make nursing practice more understandable and so enhances the student's learning experience." - Martin Bailey, Senior Lecturer, Nursing and Applied Clinical Studies, Christ Church University Canterbury. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Thinking in Java is a "brash, arrogant, opinionated, independent, knowledgeable, interesting, readable book on Java." Eckel uses superb analogies between software concepts and everyday things to deliver a book ideal for teaching. It is unique because it was made available by Eckel on the Internet and so has been tested by thousands of users. Many of these people are waiting for the book to arrive. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. Updated and revised, this text provides a Baedeker's guide to the workings of the securities industry. From the types of stocks offered to the major theories of market analysis, this work aims to be an easy-to-follow introduction to Wall Street. Coverage includes: how to read the financial press, closed-end and open-end funds, types of stocks and stock-like investments, stock options, and how to understand a corporate balance sheet, how dividends and capital gains are taxed. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.