lap lambert academic publishing aug 2010 (Más de 1.800 resultados)

Taschenbuch. Condición: Neu. Neuware -Jewish American literature holds an essential place in the literary history of the United States. It is supposed to be the first ethnic literature that achieved great influence in the U.S. and reached its mature expression in the post-war 'Jewish American novels' of Henry Roth, Saul Bellow, J.D. Salinger, Norman Mailer, Bernard Malamud, Chaim Potok, and Philip Roth. This book concentrates on the work of the triad of authors - Bellow, Potok and Malamud. It explores the cultural pulls between secular society and Jewish tradition which were acutely felt by the immigrants who passed through Ellis Island and by their children and grandchildren. Their work is also analyzed in the context of Earl H. Rovit's theory of 'applicable past' which stresses the advantage of the cultural distinctiveness of immigrant authors whose background might serve as a goldmine for fictional themes. The analysis should reveal the ways in which these authors are concerned with Jewishness and the intentions the authors have for its interpretation. This book is meant for anyone who is interested in the ethnic cultural diversity and its influence on the creative writing such as fiction. 52 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -In this study, Dubai is the case the author selects to explore the phenomenon of largescale public entrepreneurship. In the world today, public individuals, institutes, and enterprises are acting as though they are running firms; taking high risks, innovating, creating their owns opportunities, and unsurprisingly¿ competing. The facts that they are policy¿makers, which have authorities to impose or even distort their own economies emerges a concern, what is the appropriate entrepreneurship level in the public sector ¿Megalomania'' is a word that ¿means madness marked by delusions of wealth or power''. Is there megalomania in Dubai In this investigation, the author observes that failing to recognize its resources and capacities on driving a too ambitious economic growth is chaos. The consequences are that it risks collapse its own economy, and most likely, under such a scenario, cause spillover effects to its stakeholders at large.

Taschenbuch. Condición: Neu. Neuware -Preservation of the built heritage is always motivated by its cultural value. However, the possibilities to preserve and use or re-use the heritage object are determined not only by the cultural, but also by the social and economic factors. The economic non-market valuation of built heritage and other cultural goods is rather new and relevant area of analysis. This study deals with the theoretical context and the methodological premises for non-market valuation of the built heritage. The first chapter analyses economic aspects of the built heritage determining the need of its market and non- market economic valuation. The second chapter analyses the need and the possibilities to determine the economic values of the built heritage in the context of the decision-making. The contingent valuation methodology for the assessment of the built heritage is presented in the third chapter. This analysis should be helpful for heritage preservation professionals and for further developing the tools for the economic assessment of the built heritage.

Taschenbuch. Condición: Neu. Neuware -Attachment has often been identified as key-variable for the understanding of developmental vulnerability to health risk behaviours among children and adolescents. On the other hand the association of a past history of somatic illness to later involvement in health risk behaviours is an increasingly relevant public health issue. This study was aimed at determining the influence of both somatic antecedents and attachment style on substance use behaviours among 15-18 year-olds. It further tested the empirical validity of a mediator model to explain the role of adolescents'' attachment behaviour on the interaction between somatic antecedents and substance use. To achieve such goals an epidemiological survey was conducted on a panel sample of children and adolescents randomly selected from the population of the same age consulting at Coimbra Health Sub-region primary care services. Even if the probabilistic validity of the mediator model was not proven, the parental perception of insecure (anxious/avoidant) attachment, particularly among youngsters with significant past history of somatic disorders, proved to be a key risk factor for adolescent involvement in substance use behaviours.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.Key words: The social media, Facebook, The promotional mix, Advertising, Sales promotions, Events and Experiences, PR and publicity, Personal Selling, Direct Marketing, WOM, Observation.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. The right strategy for the reverse supply chain can help to achieve the competitive advantage. However, there are not so many researches made about strategies for the reverse supply chain yet, contrarily to the forward supply chain. Therefore, the need to adopt strategies for the reverse supply chain appears. This book focus on the lean and the agile concepts applicability for the reverse supply chain. The combination of the scientific literature review and the multiple case studies revealed the criteria for the selection of the strategy for the reverse supply chain, as well the driving forces and challenges. The analysis showed the parts of the reverse supply chain where the focus on customer satisfaction or cost reduction is required. The findings should be useful both to the managers and the academic professionals in the field of Supply Chain Management.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Due to increased internationalisation around the world the expatriate rate has grown significantly during the last years and has become a more important tool within organisations. Therefore, the need for expatriates increases and it is of importance for organisations to broaden their expatriate base and not exclude particular groups of employees, such as women are today. The purpose of this work was to explore the role that gender and personal traits of the HR managers play in evaluating and selecting expatriates. Furthermore, we wanted to investigate this relationship with a developed model. The result of this research indicates that to be able to implement, investigate and examine research constituted in another country than Sweden, the theory must be adapted to match the Swedish demographical and humanitarian structure regarding this field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -In a hypercompetitive market the brand, the intangible values associated to it and innovation are the only sustainable competitive advantages. All of them can be fostered by investing in culture. This book shows how companies can intervene in the cultural sector ¿ e.g. sponsorship, patronage ¿ and focuses on the phenomenon of company foundations and company museums used as: a promotional and a communication tool; a training course for employees on the company history; a creative source for product innovation. In order to compare company museums with the more traditional permanent structure of company foundations, the analysis has been conducted on four French and Italian structures: the Cartier Contemporary Art Foundation, the Nicola Trussardi Foundation, the Peugeot Adventure Museum and the Alfa Romeo Museum. The results should be especially useful to the professionals of the strategy, marketing and communication sectors or to anyone else interested in discovering the multiple hidden connections between business and culture.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -This study, which focuses on the nuclear- weapons issue in the Near Eastern context, highlights the strategic, military and political nature of Israel''s nuclear-weapons project. Its position on acquisition of nuclear weapons, though ambiguous in its initial stages in the later part of the 1950s and the 1960s, became increasingly less ambiguous. Strategic, military and political reasons were behind the change in such a position which, in the course of time, developed into a policy. After providing a short account of the views of a few Israeli politicians and analysts on Israel''s development of nuclear weapons, discussion is conducted of the internal, regional and international factors for the weakness of nuclear deterrence in the Near East, where is currently the only state in possession of such weapons. The study concludes that a denuclearized Middle East and a just political settlement of the Palestinian-Arab- Israeli conflict would guarantee peace, security and hope for the peoples of this conflict-torn region.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -HIV/AIDS phenomenon has afflicted millions of people since first case was diagnosed in early 1980s. To educate the masses, many organizations have produced loads of publications to ensure information is disseminated as much as possible. This research tried to establish the organizations producing the publications and analyzed the contents of some of the many publications produced. It also tries to establish whether there is harmony among the organizations producing the publications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Due to increasing competition in this complex business world , quality and customer service becomes a vital element. Achieving cost-efficiency through strict governing practices has become important for survival. It calls for the need to align all the processes with the vision and objectives of the organization. For achieving objectives it is essential to record, evaluate and control performance making introduction of monitoring for quality and control for achieving service levels. It is the presence, efficiency and effectiveness of these processes that enable organizations to reach and exceed their goals while differentiating them within a fiercely competitive market. It is imperative to identify the reasons to assess the implications of implementation of such systems [Business Process Management System] on employees and the management. However,it is crucial to take into consideration the impact deployment will have on the employees. This book is an attempt to study the implications of business process management system in a strategic business unit of a customer relationship management firm.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -As Mental Health Support Workers strive for professional recognition in the healthcare sector, disciplinary development and growth is required. This book outlines the development of a holistic model of practice over a two year period, from initial concept through to model implementation. The model draws on concepts of wellness indigenous to New Zealand, as well as those utilised in cognitive behaviour therapy, providing a bicultural foundation of practice. Case studies and vignettes from the action research have been included so the reader is able to see the model of practice from both a theoretical and practical perceptive. Mental Health Support Workers and other allied health professionals working in psychiatric or disability care will benefit from this research, particularly if wishing to work in a more holistic manner.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Research is focusing on the process through which companies internationalize, which is often based on their size, operations, internal capabilities and key competencies. Present global economic conditions, enforced by the strong competitiveness factor, stimulate every company to act in a different way. More and more well established companies encounter and extreme need to reinforce and redefine its strategic direction in order to stay on the edge. To address these issues, companies are inevitably forced to act in a more agile entrepreneurial way. Therefore, entrepreneurial orientation postures were selected among other theoretical alternatives to identify the relationships and effects which entrepreneurship can expose on the process of internationalization.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The National Program of Biodiesel Production and Use was officially launched by the Brazilian government in 2004, having as one of its main objectives the inclusion of family agriculture into the biodiesel production chain on a sustainable basis. An important aspect of sustainability proposed by the program was the cultivation of oleaginous in association with food crops so as to assure the food security in the country. This work studied the area of Morro do Chapéu, located in a region known not only for its high levels of poverty and semi-arid climate conditions, but also for being the biggest castor producer in Brazil. This oleaginous demonstrated to be the most adaptable crop to this specific location and it has been often cultivated in association with food crops such as maize and beans. Basing on that, this work builds upon the Sustainable Livelihoods Approach so as to provide a sustainability assessment of food and castor production among family farmers in the city of Morro do Chapéu. This analysis should be especially useful to professionals in Rural and Sustainable Development fields or anyone else who may be interested in sustainabilty-related topics.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Europeanization as a crucial instrument for the democratization process in the target countries, requires gradual compliance with the EU membership conditions in that conditional positive incentives (ultimately the EU membership) in return are offered as rewards. Provoked by the conflicts at domestic level, the current setbacks in Europeanization processes of several countries (here is Turkey and Serbia), however, put a query on the effectiveness of conditionality strategy. This study seeks to answer a highly related question to this debate: Does candidate status matters And to what extent it matters Unpacking the relationship between the Europeanization and the conditionality, the author argues that it is less the candidate/membership status per se that matters but rather unfavourable domestic factors that account for the limited impact of transformative power of EU and for low level of compliance in Turkey and Serbia. The empirical analysis of two cases reveals that credible accession conditionality is only a necessary but not a sufficient condition of EU success in promoting the reform process.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Democracies emerging from violent conflicts are often torn between whether priority should be given to bringing perpetrators of past violations to justice, or whether the focus should be on transitional justice measures designed to ensure political stability. This book thus examines the relationship between modern and traditional methods of reconciliation, based on field research done in Sierra Leone. It will specifically explore the Sierra Leone Truth and Reconciliation Commission (TRC) ¿ used here as an example of modern methods of reconciliation ¿ and the 'Fambul Tok' community healing and reconciliation process - used here as an example of traditional methods of reconciliation. This book is an attempt to show that harnessing the strengths of transitional justice mechanisms, which resonates with the traditional Sierra Leonean way of resolving conflicts, and combining them with modern TRC practices, will enhance reconciliation processes in post-conflict societies. This book is especially useful to students and practitioners of transitional and restorative justice, who are contributing to the fostering of peace and reconciliation in countries that have suffered violent conflicts.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The Edge of Diplomacy. Dr. Sadik offers a thorough analysis of multilateral coercive diplomacy processes during the Bosnian War and the Second Gulf War. Having the first case in the immediate aftermath of the Cold War and the second in the aftermath of 9/11 provide a fertile ground for comparative analysis in tracing the change and continuity in global discourse and engagement in international politics. In view of these cases and historic structural developments in international system, Dr. Sadik explores the emerging boundaries of diplomacy, and the ongoing challenges to Transatlantic alliance in the new era.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Bid/no-bid decisions in international construction markets are considered difficult, being characterized by its uncertainties and complexities, especially in today''s competitive market. Some authors claim that many companies still utilize tools and methods that are fragmented, incomplete and rudimentary based on 'personal intuition' or 'previous-experience-based' (Han & Diekmann 2001a/b). On the other hand, other authors emphasize that most of the bidding models found in the literature ¿remained in academic circles and did not find their way into the practical world'' (Wanous et al, 2000). The focus of this work is to make a contribution towards the reduction of the gap between theoretical and practical bidding decision models and contribute to the development of models that could satisfactorily support bidding decisions for international construction projects. An investigation of practical bid/no-bid decision models is performed combined with an evaluation of the degree of applicability of theoretical models in practice. An important contribution can be done not only to the academic field but also to managerial one if future research focuses on the improvement of practical models.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -After the geopolitical backdrop of the 1990s, the EU decided to equip itself with a new instrument - the CFSP. Up till then, the EU could only be a Civilian Power because it lacked military capability. However, this all changed with the introduction of the ESDP - the military arm of the CFSP. The aim of this book is to contribute to this debate by first discussing the concepts of civilian, normative and military power, then analysing the nature and structure of ESDP, and finally attempting to draw some conclusions on whether the ESDP has changed the fundamental civilian and normative capacity of the EU.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -When asylum seekers and refugees are displaced, how do they use communication technologies to maintain links with friends and family during flight and forced migration When they are detained, what role does technology play in the ways asylum seekers communicate with the ¿outside'' How do asylum seekers and refugees appropriate and use new communication technologies whilst establishing themselves in a new country This monograph presents the findings of a qualitative pilot research study that sought to answer these questions. It provides an insight into how asylum seekers use communication technologies during conflict, flight, detention and resettlement, to maintain links with their families and friends back home, with diaspora from their country of origin and with communities in the country where they are seeking asylum. It is also one of the first studies to examine how communication with the outside world occurs in immigration detention centres and to document asylum seeker perspectives on the communication restrictions encountered there.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Customer loyalty is a topic of grave interest for both academia and practice and a base of loyal customers is found to be very beneficial and advantageous for the firms. It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty and their relationships with banking industry in one of the developing countries i.e. Pakistan. Then analyzing the relationship among different factors a model for the customer loyalty is proposed at the end of the book.This book is really beneficial for the bank managers to formulate effective strategies to increase loyalty among their customers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The book analyzes the United States'' foreign security policy and its changes since the end of WW II until the present day. The first part describes foreign security concepts of the USA during the Cold War and in the 'chaotic' 90s. The second chapter represents the core of the book; it analyzes the metamorphosis of the US foreign policy after the attacks of 9/11 with emphasis on the Bush doctrine embodied in the National Security Strategy of the United States of America (2002) and its subsequent impacts on the international community. Finally, the last chapter is devoted to President Obama''s foreign security strategies, looking at whether it represents a real shift from his predecessor or just a change of rhetoric.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Ecotourism has emerged to be an important element of the tourism industry mostly due to the alarming negative impacts of conventional tourism. Ecotourism weighs heavily in its potential to reduce the negative impacts of mass tourism which was seen to be destroying the resource on which it thrives and therefore unsustainable in the long run. However, academicians and practitioners contend that without community participation in ecotourism projects, ecotourism will not mean a lot to the people who suffer most the burden of conservation. Community participation has of recently attracted the attention of development experts and practitioners arguing that participation yields better results than in projects where it is absent prompting governments and development organizations to embrace participatory approaches in their projects. This books of which the case study was BINP answers the questions ; do people participating in ecotourism enjoy higher incomes compared to non-participants And how does the level of participation relate to the level of incomes earned Do people participating at higher levels enjoy higher incomes And if so, could participation really be an end in itself Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -The World Bank and IMF announced that they will forgive total amounts of external debt to several countries inside the HIPC initiative, being Bolivia one of these countries. In this book we analyse if Bolivia really needs to receive this debt relief or can repay its external debt by itself. First, we discuss if it is convenient for a country to receive aids as debt relief. Second, we explain Bolivia''s actual situation and we apply two solvency models to it: Simonsen''s dynamic model and the Analytical model. In this way we see if the country is solvent enough to handle a sustainable external debt. According to the results that we get in this research we conclude that it is neither neccesary nor convenient for Bolivia to receive debt relief.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -There has been a growing body of literature examining the role that the tourism industry plays on the lives of women employees. These studies have tended to focus on women in Western countries and developing countries. Both positive and negative aspects of tourism employment have been addressed. However, there has been relatively little attention paid to the employment of Muslim women in the tourism industry in the Middle East, North Africa or the Arabian Peninsula. Therefore, this book will help to bridge this gap in the literature in understanding the experiences and meanings of tourism employment for Muslim women, including the positive and negative aspects of this form of employment. Theoretical analysis of the study provides new ways to understand the potential role of tourism employment for women in Muslim societies, which includes exploitation versus empowerment, resistance and social change. Hence, the book provides a stepping-stone towards understanding the changing role of Muslim women, and should be especially useful for academic professionals and tourism policy makers, or anyone else who may be interested in the area of Muslim women and tourism employment studies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -We appreciate the guidance and help from our supervior Barbara Cornelius, the professor of USBE, Umea University (Sweden). She encourged us to challange ourself all the time. So at this point, we could say that our thesis is an attempt to apply grandstanding concept on underwriting business in China. During the whole thesis, we collect the newest market data from 2006 to 2010. So the results can reflect the newest condition and environment in China IPO market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -India is a land of diverse cultures and languages. So is her cinema. There are various genres within the Indian cinema which demands a closer look. This book tries to focus on three such genres and reviews ten films falling under each of them. It hopes to act as a precursor for you to rake up materials on Indian films that venture out of the mainstream commercial films and yet reflect everything of this profound country.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Past research reveals that fewer women than men possess top management positions and statistics imply that in Sweden only 24 percent of all board members are women (European Commission, 2008). Gender differences are even more obvious in the private sector and this is the reality facing today''s graduates, regardless of the fact that the number of female and males taking a business degree in Sweden is approximately the same (SCB, 2006). Networking and social capital is argued to be a vital tool for career development (Yukl, 2006), and former studies present information that men and women take advantage of their networks rather differently (Burke, Rothstein and Bristor, 1995). The main conclusion derived from the interviews in this thesis demonstrates that formal networks were less important than informal networks in order to overcome career obstacles and advance professionally. The networks that were considered most beneficial for the interviewees were the ones that evolved naturally and were reciprocal.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -There is a consistent view, supported by the environmental Kuznets curve and popularized by the World Development Report, that middle-income countries place less value on the quality of environmental goods than rich countries. This book, therefore, investigates whether people in Ukraine, lower-middle-income country, do pay attention to air quality or not, comparing to people in high-income countries. Estimation of marginal willingness to pay for the air quality improvement using hedonic price analysis is conducted for housing market in Kyiv (Ukraine). The analysis should be especially useful for policy makers, who could compare costs associated with the reduction in air pollution and benefits from improving the air quality while implementing environmental policies, real estate specialists, and economists.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.