elsevier science technology oxford (778 resultados)

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fine.

Paperback. Condición: Very Good. 'Seawater' has been substantially updated in this second edition to take account of recent developments in marine science. Sections dealing with difficult physical and chemical concepts have been developed on the basis of feedback from the first edition, making this an ideal learning tool for oceanography students.Chapter 1 summarizes the special properties of water and the role of the oceans in the hydraulic cycle. The distribution of temperature and salinity in the oceans and how they influence water density and movements is then discussed. Light and sound in seawater are considered next, along with some uses of acoustics. These are followed by an examination of the composition and behaviour of dissolved constituents, including such topics as residence times, the control of pH, and redox relationships.Finally, the history of seawater and its role in global cycles is reviewed, with special reference to climatic change and the CO2 problem. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Starting Electronics is unrivalled as a highly practical introduction for hobbyists, students and technicians. Keith Brindley introduces readers to the functions of the main component types, their uses, and the basic principles of building and designing electronic circuits. Breadboard layouts make this very much a ready-to-run book for the experimenter; and the use of multimeter, but not oscilloscopes, puts this practical exploration of electronics within reach of every home enthusiast's pocket. The third edition has kept the simplicity and clarity of the original. New material includes sections on transducers and more practical examples of digital ICs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Designed primarily for middle and junior management who deal with financial information without really understanding the content; students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book serves as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will also find this book of major benefit. In addition to revisions through out, a new new chapter 'Making long-term investment decisions' covering capital investment decisions, extends and rounds out the final part of the book: using Financial Information to Manage a Business. The chapter deals with the investment appraisal process and covers the main investment appraisal techniques from the point of view of a non-specialist: payback periods, accounting rate of return and discounted cash flow methods are just some of the new topics covered. The focus will be on the level of understanding that a non-specialist requires in the work place as such, in keeping with the rest of the book, the chapter includes practical examples and exercises to enhance the reader's understanding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. "Excel for Financial Planning" covers all aspects of budget preparation, from designing and creating a budgetary control system, consolidating data and working with spreadsheets. Now fully updated to include the latest version of Excel and includes a useful CD-ROM containing worked examples and spreadsheet templates, for easy budgeting. For all qualified and part qualified management accountants who use Excel on a daily basis in budget planning, this book is a must. It contains a wealth of practical examples, tips, new techniques all designed to help you quickly exploit and master Excel to its full advantage and therefore use spreadsheets for more effective management accounting in your firm. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This book is about how to manage in a total quality way and is structured around the words understanding, commitment, organization, measurement (costs), planning, design, system, capability, control, teamwork and implementation. Essential steps for the successful introduction of TQM are set out under these headings. Aimed at directors, and managers in industrial, commercial and service organizations, the book guides the reader through the language of TQM and sets down a clear way to proceed for the whole organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Understanding Telephone Electronics is an overview of telephone networking which shows how it is connected with the real world and introduces its component parts. The book explains the basics of the non-electronic telephone set and vital telephone functions. It then explores signal processing, telephone line interfacing, tone and pulse generation, and ringers. These concepts and principles are accompanied by a thorough look at the world of digital communications. The book spells out the advantages and disadvantages of digital transmission, sampling, coding, and the various formats of multiplexed systems. The Central Office and all the various transmission modes are included, providing a complete look at telephone systems. Plus, you learn the evolving features of network transmission and wireless telephones. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. In a relatively short time credit derivatives have grown to become one of the largest and most important segment of the financial markets, with deal volumes now in trillions of dollars. They have become an important tool for banks, financial institutions and corporates who desire greater flexibility in managing their credit risk and economic capital. This book is an accessible introduction to the various types of credit derivative instruments traded in the markets today. All products are described with the help of worked examples and Bloomberg screens, and the reader will be left with a thorough familiarity with the nature of credit risk and credit products generally. Topics covered include:* Credit risk* Unfunded credit derivatives* Funded credit derivatives* Credit default swap pricing* The asset-swap credit default swap basis. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Part of the well-known "Made Simple" series, this is a guide to learning French and is designed both for self-study and for classwork. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Written for non-specialist users of electric motors and drives, this book explains how electric drives work and compares the performance of the main systems, with many examples of applications. The author's approach - using a minimum of mathematics - has made this book equally popular as an outline for professionals and an introductory student text. * First edition (1990) has sold over 6000 copies. Drives and Controls on the first edition: 'This book is very readable, up-to-date and should be extremely useful to both users and o.e.m. designers. I unhesitatingly recommend it to any busy engineer who needs to make informed judgements about selecting the right drive system.' New features of the second edition: * New section on the cycloconverter drive. * More on switched relectance motor drives. * More on vector-controlled induction motor drives. * More on power switching devices. * New 'question and answer' sections on common problems and misconceptions. * Updating throughout. Electric Motors and Drives is for non-specialist users of electric motors and drives. It fills the gap between specialist textbooks (which are pitched at a level which is too academic for the average user) and the more prosaic 'handbooks' which are filled with useful detail but provide little opportunity for the development of any real insight or understanding. The book explores most of the widely-used modern types of motor and drive, including conventional and brushless d.c., induction motors (mains and inverter-fed), stepping motors, synchronous motors (mains and converter-fed) and reluctance motors. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Whether you're planning to rig up a camera in a back room or you're already working in a production studio, if you're eager to expand your knowledge, this book will guide you through the key techniques of animation you will need to get ahead. This is a lavishly illustrated, step-by-step guide to drawn, model and computer generated animation that will prove inspirational to a wide audience. It offers professional guidance on all aspects of animation - from conceptualisation and script treatments to cut-out animation and puppet-making. Winner of the 1997 Kraszna-Krausz Book Awards Prize for the best book on the Moving Image. The Judges called it "a masterpiece of professional guidance. It employs all the visual techniques of its subject matter to excite as well as to educate. With superb clarity of presentation, it cannot fail to inspire as well as inform animators of the future.". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Structural analysis is the corner stone of civil engineering and all students must obtain a thorough understanding of the techniques available to analyse and predict stress in any structure. This text provides the student with a comprehensive introduction to all types of structural and stress analysis. Starting from an explanation of the basic principles of statics, normal and shear force and bending moments and torsion. It goes on to examine the different structures in which consideration of these is paramount, from simple pin joints to suspension cables. The properties of materials are outlined and all aspects of beam theory are examined in full. Finally the author discusses the key area of instability in structures. Virtually no prior knowledge of structures is assumed and students requiring an accessible and comprehensive insight into stress analysis will find no better book available. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Mechatronics is the fusion of mechanics and electronics in the design of intelligent machines. This textbook is concerned with the concepts and techniques of artificial intelligence needed for the design of machines with advanced intelligent behaviour. It explores the topics of pattern recognition, neural networks, scheduling, reasoning, fuzzy logic, rule-based systems, machine learning, control and computer vision.This student guide shows how fifty years of research into artificial intelligence (AI) have borne fruit in the design of better and more intelligent machines. The twin objectives of the text are: to explain the theory of the mainstream ideas of AI and to show how these ideas can be applied in practical engineering situations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Deals with the what, when and why of innovation and entrepreneurialship, with policies and decisions, opportunities and risks, structures and strategies, staffing, compensation and rewards. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Fair. Working through this student-centred text readers will be brought up to speed with the modelling of control systems using Laplace, and given a solid grounding of the pivotal role of control systems across the spectrum of modern engineering. A clear, readable text is supported by numerous worked example and problems. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condición: Very Good. As a step-by-step guide from circuit design to finished product, this practical electronics book actually explains how to select the right tools and components for the job, use a soldering iron, etch a printed circuit board and mount the finished product in a case and puts skills into practice through simple self-build projects.Whilst most electronics texts focus on theoretical knowledge, Keith Brindley presents a genuinely 'practical' bench guide and reference for electronics experimenters. The straightforward, interactive style of this book makes it ideal for home electronics work and particularly suitable as an introduction to university lab courses for students who are not familiar with hands-on electronics construction. The book also lends itself as a self-contained resource for secondary school and vocational course classroom projects. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. One of the most important subjects for any student of engineering to master is the behaviour of materials and structures under load. The way in which they react to applied forces, the deflections resulting and the stresses and strains set up in the bodies concerned are all vital considerations when designing a mechanical component such that it will not fail under predicted load during its service lifetime. All the essential elements of a treatment of these topics are contained within this course of study, starting with an introduction to the concepts of stress and strain, shear force and bending moments and moving on to the examination of bending, shear and torsion in elements such as beams, cylinders, shells and springs. A simple treatment of complex stress and complex strain leads to a study of the theories of elastic failure and an introduction to the experimental methods of stress and strain analysis. More advanced topics are dealt with in a companion volume - Mechanics of Materials 2. Each chapter contains a summary of the essential formulae which are developed in the chapter, and a large number of worked examples which progress in level of difficulty as the principles are enlarged upon. In addition, each chapter concludes with an extensive selection of problems for solution by the student, mostly examination questions from professional and academic bodies, which are graded according to difficulty and furnished with answers at the end. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. This book describes how to carry out safely a range of basic servicing checks and replacements, such as they will be asked routinely to carry out in a general motor workshop. It assumes no scientific or mathematical background and includes numerous practical assignments to help develop understanding and questions to test comprehension. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The primary aim of this book is to provide the necessary scientific principles for NVQ students specialising in motor vehicle engineering at levels 2 and 3. Unlike many other engineering science texts, it emphasises the topics most useful to vehicle engineers, and includes numerous real-life examples, with questions directly related to cars, motor cycles and commercial vehicles. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The definitive practical guide to choosing the optimum manufacturing process, written for students and engineers. Process Selection provides engineers with the essential technological and economic data to guide the selection of manufacturing processes. This fully revised second edition covers a wide range of important manufacturing processes and will ensure design decisions are made to achieve optimal cost and quality objectives. Expanded and updated to include contemporary manufacturing, fabrication and assembly technologies, the book puts process selection and costing into the context of modern product development and manufacturing, based on parameters such as materials requirements, design considerations, quality and economic factors. Key features of the book include: manufacturing process information maps (PRIMAs) provide detailed information on the characteristics and capabilities of 65 processes and their variants in a standard format; process capability charts detailing the processing tolerance ranges for key material types; strategies to facilitate process selection; detailed methods for estimating costs, both at the component and assemby level. The approach enables an engineer to understand the consequences of design decisions on the technological and economic aspects of component manufacturing, fabrication and assembly. This comprehensive book provides both a definitive guide to the subject for students and an invaluable source of reference for practising engineers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.