crc press aug 2017 (32 resultados)

Taschenbuch. Condición: Neu. Neuware -Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition.The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or 'serious' games) and meeting business goals -- all while staying true to design vision and artistic intent.At its core, UX is about understanding the gamer's brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. 'The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design'Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts.Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: 'neuromyths', perception, memory, attention, motivation, emotion, and learning.Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development.Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research).Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good 'engage-ability' (the ability of the game to be fun and engaging), translated into a practical checklist.Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level.This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. 268 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware -Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition.The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or 'serious' games) and meeting business goals -- all while staying true to design vision and artistic intent.At its core, UX is about understanding the gamer's brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. 'The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design'Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts.Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: 'neuromyths', perception, memory, attention, motivation, emotion, and learning.Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development.Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research).Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good 'engage-ability' (the ability of the game to be fun and engaging), translated into a practical checklist.Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level.This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. 268 pp. Englisch.

Taschenbuch. Condición: Neu. Neuware - Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition.The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or 'serious' games) and meeting business goals -- all while staying true to design vision and artistic intent.At its core, UX is about understanding the gamer's brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. 'The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design'Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts.Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: 'neuromyths', perception, memory, attention, motivation, emotion, and learning.Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development.Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research).Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good 'engage-ability' (the ability of the game to be fun and engaging), translated into a practical checklist.Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level.This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Buch. Condición: Neu. Neuware - Helps you to design and create functional applications that interact with remote data sources. This title provides you with an introduction to the various Flash Builder tools learning how you can use the built-in wizards, MXML or pure ActionScript 3 to build information-rich applications for the browser or AIR applications.

Taschenbuch. Condición: Neu. Neuware - This new handbook teaches and explains the key principles in the management of complex pediatric colorectal diagnoses. The 60 cases included encompass the full range of pediatric conditions, and the additional learning material completes this unique handbook.

Taschenbuch. Condición: Neu. Neuware - This text provides a modern introduction to regression and classification with an emphasis on big data and R. The main body uses math stat sparingly and always in the context of something concrete; readers can skip the math stat content entirely if they wish.

Buch. Condición: Neu. Neuware - How-To Guide Written By Practicing Professionals.

Buch. Condición: Neu. Neuware - A stream flowing in alluvium deforms its bed surface so as to form ripples, dunes, bars, etc., and, in many instances, it deforms its channel as a whole so as to create meandering or braiding patterns. One can say that, in general, an alluvial stream and its deformable boundary undergo a variety of fluvial processes leading to the emergence of a multitude of fluvial forms.

Buch. Condición: Neu. Neuware.

Buch. Condición: Neu. Neuware - Creating a video game for children Whether you are a seasoned game designer, a children's media professional, oe an instructor teaching the next generation of game designers,Designing Games for Childrenis the first book dedicated to serving the specific needs of children's game designers.

Buch. Condición: Neu. Neuware - A comprehensive guide to the design essentials you need to implement effective motion media communications. It helps you to master the fundamental concepts and techniques of motion media design, letting you apply - and occasionally break - the rules to achieve your communication goals.

Buch. Condición: Neu. Neuware - Covers the space between the game and film industries by pointing out the relevant cinematic techniques in games. This title also includes interviews with the game industry's luminaries (including Will Wright: Sims legend, Harvey Smith, legendary game 'Deus Ex', Warren Spector, creator of one of the original game companies, Origin).

Buch. Condición: Neu. Neuware - Helps you implement the powerful multimedia and interactive capabilities offered by HTMLS. This book includes style control tools, illustration tools, video, audio, and rich media solutions. It teaches you to enhance your web designs with rich media solutions and interactivity.

Buch. Condición: Neu. Neuware - Vintage GameConsoles is an exploration and celebration of the fascinating and diverse history of videogame platforms; the consoles, computers, handhelds, and arcade machines that have powered the industry.

Buch. Condición: Neu. Neuware - Suitable for animators, this title helps you to discover how to create dynamic, dramatic performances and believeable character interaction. It helps you to analyze scripts, sound, acting, action and performance with the practical hints and tips, hands-on assignments and animated examples.

Buch. Condición: Neu. Neuware - Helps you learn concepts of 3D visualization and functionality of 3ds Max before moving into the finer detail of the command structure. This book not only teaches you where the buttons are, but importantly how to think about the holistic process of 3D design so that you can then apply the lessons to your own needs.

Buch. Condición: Neu. Neuware - A guide to designing and modeling 3D vehicles. It features tutorials from Honda, Toyota, and Mercedes-Benz designers, as well as modelers from Sony Computer Entertainment, Lucas Arts, and Simbin-artists who have worked on some of the biggest games in the industry, including the MotorStorm series.

Buch. Condición: Neu. Neuware - Helps you to master the secrets behind video game production. This title lets you discover how to lead a team, communicate effectively, budget, schedule, staff, and design quality next-generation games. It walks you through different stages of the production process with a focus on the part the producer plays at each phase.

Buch. Condición: Neu. Neuware - Helps you meet some of the finest digital 2D and 3D artists working in the industry. This book helps you understand the artists' thought process and discover the tips, tricks and techniques which really work.

Buch. Condición: Neu. Neuware - What really makes a video game story interactive What's the best way to create an interactive story How much control should players be given Do they really want that control in the first place Do they even know what they want-or are their stated desires at odds with the unconscious preferences This book examines these questions and more.

Buch. Condición: Neu. Neuware - Includes 50 artists and 900 2D and 3D digital artworks. This title presents the techniques, challenges and tricks the artists employed while creating stunning imagery.

Buch. Condición: Neu. Neuware - Teaches you how to evaluate game deals, how to staff teams for highly distributed game development, and how to maintain challenging relationships in order to get great games to market. This book includes interviews with game producers from Sony Online Entertainment, Disney Online, Blue Castle Games, Firebrand Games, Aspyr Games, and 2K Sports.

Buch. Condición: Neu. Neuware - Drawing on insider's perspectives from a wide variety of teams that have made some of the most popular and critically acclaimed videogames of the modern era, this book includes an analysis of best practices and pitfalls common to the process of creating great games through different phases.

Buch. Condición: Neu. Neuware - Helps you build HTML5-powered mobile web experiences with the aid of development frameworks that speed the development of Native App-like experiences. In this title, projects provide hands-on practice and code is provided on the companion website. It also offers an analysis of different mobile Web browser technologies.

Buch. Condición: Neu. Neuware - This volume in the Fundamentals for the Water and Wastewater Main Operator series covers the basics of piping and valves in water and wastewater plants, including details on fittings, strainers, filters, traps and control systems. The book explains how pipes and valves are used to feed materials (e.g., chemicals) into influents and effluents and also siphon off unwanted liquid and gaseous byproduct. Also covered is how pipes are developed into systems and subsystems and coordinated into a plant-wide functioning unit.

Buch. Condición: Neu. Neuware - A primer to Flash mobile development that helps you build media applications for the iOS and Android platforms. It includes information - from setting up your development environment to publishing your apps to the Google Market Place/Apple iTunes App Store.

Buch. Condición: Neu. Neuware - Provides insight on both from a team of animation greats, headed up by this renowned director of Mulan. This title covers the art and business of directing animation - from the creative process and artistic expression to budgets and schedules.

Buch. Condición: Neu. Neuware - A wide range of textiles can significantly improve the mechanical behavior of cement matrices under static and dynamic conditions, and give superior tensile strength, toughness, ductility, energy absorption and protection. This book provides a comprehensive treatment of TRC, from the basics of the composite material to its structural performance.

Buch. Condición: Neu. Neuware - Textile testing deals with experimental evaluation of conventional, as well as technical, textile products. This book aims to provide technical details, required protocols, and procedures for conducting any specific evaluation test. This book is aimed at graduate students in textile engineering and related industry personnel.

Buch. Condición: Neu. Neuware - This is a solid introduction to design to the new Eurocode specification for civil and structural engineering students, technicians and professionals. It covers Eurocode 3 on steel and Eurocode 4 on composite structures, using worked examples, and provides introduction to principles and practical guidance on compliance.