xinwen (83 resultados)

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Florida, language: English, abstract: TheGatoradeBrandisadominatingforceinthesportsdrinkindustry.Throughoutthepastfortyyears,thiscompanyhadcreated asustainablecompetitiveadvantagebydevelopingtheirmarketingmi xwhichincludeproductstrategy,pricingstrategy,promotionalmix, anddistributionstrategy.ThisbrandauditaimstoanalyzeGatorade' smarketingmix,andexaminehowitvarieswhenittargetsonmulticultu ralconsumers.Orinotherwords,howitsmarketingstrategyvarieswhe nitappliestoaninternationalmarket.ExecutiveSummaryGatoradeis anextremelypopularsportsdrinkbrandandhasoutstandingbrandawar enessandloyalty.Itmarketsitsuniqueproductsmainlytopre--adult groupwhoagesfrom13to24.AswhatJohnSicher,theeditorofBeverageD igest,said,'thepre--adultyearsarethecuttingedgeofwherethoses portsdrinkbrandsarecompeting'.Thisisatoughmarketforanycompan ytocommunicatewith,sincetheyouthpeoplenowadaysprefertoavoidt raditionalmediaoutlets.Inordertoovercomethisobstacle,Gatorad etendstobenotonlyasportsdrinkdistributorbutalsoa'lifestyleco mpany',promotinganactiveandself--improvementlifestyle.Inorde rtoreachitstargetmarket,Gatoradeadoptsaverycompetitivemarket ingmixtogetitsproductssold.Firstofall,Gatoradespendslotsofmo neyontheproductinnovationanddevelopment.Secondly,itslow--pri cingstrategymakestheproductsmorewelcomedbytheconsumers.Third ly,byusingitsparentcompany-PepsiCo'sdistributionsystem,Gator adecangetitsproductssoldinthesupermarkets,liquorstores,depar tmentstores,andsoon.Besides,Gatorade'spromotionalmixwhichinc ludesadvertising,publicrelationplanning,salespromotionandspo nsorship,andpersonalselling,alsocontributemuchtoitsdominatin g80%marketshareinthewholeindustry. [.].

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Intermediate Examination Paper from the year 2010 in the subject Communications - Intercultural Communication, grade: A, University of Florida, course: Intercultural Communication, language: English, abstract: According to my 'linear-active', 'multi-active' and 'reactive' triangle chart, I am not a typical Chinese, since I have more multi-active characteristics and fewer in the other two. However, as what we can tell from the chart, Japan is a typical reactive country. So there are very few similarities but lots of differences between my personal horizon and Japanese horizon. First of all, Japanese are always good listeners. Usually, they pay full attention to what is being said during a conversation, while they don't speak a lot. Besides, they barely interrupt or ask questions until the end. Howbeit, although I rarely interrupt during other's talking, but sometimes I just cannot wait to present my opinion in case the topic of the conversation swift to another. Also, generally speaking, I am not the one who talks most of the time during a meeting, but neither the one who never talks.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book constitutes the refereed proceedings of the 5th International Conference on Trust and Trustworthy Computing, TRUST 2012, held in Vienna, Austria, in June 2012. The 19 revised full papers presented were carefully reviewed and selected from 48 submissions. The papers are organized in two tracks: a technical track with topics ranging from trusted computing and mobile devices to applied cryptography and physically unclonable functions, and a socio-economic track focusing on the emerging field of usable security.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This two-volume set LNICST 304-305 constitutes the post-conference proceedings of the 15 th International Conference on Security and Privacy in Communication Networks, SecureComm 2019, held in Orlando, FL, USA, in October 2019.The 38 full and 18 short papers were carefully reviewed and selected from 149 submissions. The papers are organized in topical sections on blockchains, internet of things, machine learning, everything traffic security communicating covertly, let's talk privacy, deep analysis, systematic theory, bulletproof defenses, blockchains and IoT, security and analytics, machine learning, private, better clouds, ATCS workshop.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This two-volume set LNICST 304-305 constitutes the post-conference proceedings of the 15 th International Conference on Security and Privacy in Communication Networks, SecureComm 2019, held in Orlando, FL, USA, in October 2019.The 38 full and 18 short papers were carefully reviewed and selected from 149 submissions. The papers are organized in topical sections on blockchains, internet of things, machine learning, everything traffic security communicating covertly, let's talk privacy, deep analysis, systematic theory, bulletproof defenses, blockchains and IoT, security and analytics, machine learning, private, better clouds, ATCS workshop.

Condición: Very Good. Minimal wear to cover. Pages clean and binding tight. Shelfwear. Bumped edges. Hardcover. Minor Exterior Wear. Pages clean. Binding tight. Hardcover. Shelfwear. Bumped edges. Minor Exterior Wear. Pages clean. Binding tight.

Condición: New. In.

Condición: New. pp. 606.

Condición: New. In.

Soft cover. Condición: New. Language:Chinese.Author:Li Jianzong Hu Xinwen Peng Yinbin.Binding:Soft Cover.

Pappband, 4°, 319 S., zahlreiche Abbildungen; -Einband etwas berieben, insgesamt ordentliches Exemplar/ hard boards, 4to, 319 pp, many pictures; cover rubbed, clean, good copy. ISBN 7810109359.

paperback. Condición: New. New. book.

Condición: New. pp. 300 75 Illus.

Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Fu XinwenDr. Xinwen Fu is an assistant professor in the Department of Computer Science, University of Massachusetts Lowell. His current research interests are in network security and privacy. He has published over 50 papers in journa.