galvin eamonn (13 resultados)

Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.

Softcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Soft cover. Condición: Very Good. First Edition. Softcover Marketing and Information Technology the Strategy , Application and Implementation of IT in Marketing 289pp We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.).

Softcover. Condición: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Since the first edition of this book was published in 1997 we have been in the middle of a revolution. The Internet and technologies such as the mobile phone have grown exponentially and dramatically changed the way we practice marketing. In 1997 we demonstrated how marketing and information technology were inextricably linked. Those links have grown to the extent that we can now say that any marketing person who does not understand the role of information technology will become an endangered species. The furious rate of change and competition is rapidly weeding out those adverse to technology.The content of this new edition has been updated to reflect the changes of the last few years. We have added a new structure, which should make it easier to navigate the book. Each charter has been updated with the changes brought about by the Internet and e-Business. We have also added a number of new case studies and you will now find many URL addresses to web sites. These changes were necessary to bring this edition up to date. We think of this book as a roadmap that will help you navigate the different areas of marketing rather than as a final destination. It can be used to orient yourselves on the basics before launching onto the web to search für the most up to date information. While the last few years have seen dramatic changes we believe the rate of change will contin.ue in the near future. It is an exciting time für anyone involved in marketing and information technology. We trust this book provides a great launch rad für the exciting journey ahead. 216 pp. Englisch.

Condición: New. In.

Paperback. Condición: New. "At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia.

Condición: Neu. Auflage: 2. 216 Seiten neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag 420102 Sprache: Englisch Gewicht in Gramm: 500 24,4 x 18,8 x 1,8 cm, Taschenbuch.

Taschenbuch. Condición: Neu. Electronic Marketing | Theory and Practice for the Twenty-First Century | Eamonn Galvin (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2003 | Pearson Education Limited | EAN 9780273684763 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Paperback. Condición: New. "At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia.

Taschenbuch. Condición: Neu. Neuware - Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Condición: New. KlappentextrnrnWritten by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners w.