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Publicado por KS Omniscriptum Publishing 2011-05-08, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: Blackwell's, London, Reino Unido
Libro
paperback. Condición: New. Language: ENG.
Publicado por VDM Verlag 2011-05, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: Chiron Media, Wallingford, Reino Unido
Libro
PF. Condición: New.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Libro
Condición: New.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The brand extension of Reebok into the ice-hockey market has been an interesting one. Especially in Finland, where this study was made, Reebok's brand was considered everything but masculine like the brand of the game (ice-hockey). This became a interesting base for a study on a brand extension. The study considers the effects of the extension to the original brand and to the newly extended/created brand. There are both benefits and risks to both. The research problem was: how is the brand extension of Reebok into the ice-hockey equipment market perceived by the consumers The study method consisted first a preliminary interview and second a survey among ice-hockey players in Finland. The results of the study were highly controversial. According the survey the extension should not be very successful, on the other hand Reebok is considered as one of the market leaders. How can such an equation even be possible 96 pp. Englisch.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The brand extension of Reebok into the ice-hockey market has been an interesting one. Especially in Finland, where this study was made, Reebok's brand was considered everything but masculine like the brand of the game (ice-hockey). This became a interesting base for a study on a brand extension. The study considers the effects of the extension to the original brand and to the newly extended/created brand. There are both benefits and risks to both. The research problem was: how is the brand extension of Reebok into the ice-hockey equipment market perceived by the consumers The study method consisted first a preliminary interview and second a survey among ice-hockey players in Finland. The results of the study were highly controversial. According the survey the extension should not be very successful, on the other hand Reebok is considered as one of the market leaders. How can such an equation even be possible 96 pp. Englisch.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Libro Impresión bajo demanda
PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The brand extension of Reebok into the ice-hockey market has been an interesting one. Especially in Finland, where this study was made, Reebok's brand was considered everything but masculine like the brand of the game (ice-hockey). This became a interesting base for a study on a brand extension. The study considers the effects of the extension to the original brand and to the newly extended/created brand. There are both benefits and risks to both. The research problem was: how is the brand extension of Reebok into the ice-hockey equipment market perceived by the consumers The study method consisted first a preliminary interview and second a survey among ice-hockey players in Finland. The results of the study were highly controversial. According the survey the extension should not be very successful, on the other hand Reebok is considered as one of the market leaders. How can such an equation even be possible.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Libro Impresión bajo demanda
PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Publicado por VDM Verlag Dr. Müller, 2011
ISBN 10: 3639348494ISBN 13: 9783639348491
Librería: moluna, Greven, Alemania
Libro Impresión bajo demanda
Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hyssaelae PirkkaStudied in the Turku School of Economics. Majored in international business and minors in marketing and logistics. Currently works as a business consultant in a local business service center, helping people establis.