"WIDE AWAKE IN THE WINDY CITY traces the century-long ascent of the Kellogg School, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts: deans, professors, students, alumni and business practitioners. The school historically turned disadvantage to opportunity, finding innovative ways to reach the vanguard of management education. At every turn, this journey involved the vision and dedication of extraordinary people who, against the odds, created an enduring example of educational excellence." This book has 378 pages and is illustrated throughout. The book is a SIGNED PRESENTATION copy from the autrhor, Matt Golosinski and the Dean of the Kellogg School of Management, Northwestern University, Dipak Jain. N° de ref. de la librería 058331
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