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Wide Awake in the Windy City: Celebrating a Century of Excellence at Northwestern University's Kellogg School of Management, 1908-2008

Golosinski, Matt {Author} with Richar P. Honack {Editor}

ISBN 10: 0810125048 / ISBN 13: 9780810125049
Editorial: Northwestern University Press, 2008
Usado Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

Cantidad: 1

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Descripción

"WIDE AWAKE IN THE WINDY CITY traces the century-long ascent of the Kellogg School, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts: deans, professors, students, alumni and business practitioners. The school historically turned disadvantage to opportunity, finding innovative ways to reach the vanguard of management education. At every turn, this journey involved the vision and dedication of extraordinary people who, against the odds, created an enduring example of educational excellence." This book has 378 pages and is illustrated throughout. The book is a SIGNED PRESENTATION copy from the autrhor, Matt Golosinski and the Dean of the Kellogg School of Management, Northwestern University, Dipak Jain. N° de ref. de la librería 058331

Detalles bibliográficos

Título: Wide Awake in the Windy City: Celebrating a ...

Editorial: Northwestern University Press

Año de publicación: 2008

Encuadernación: Cloth

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: First Printing

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Sinopsis:

In Wide Awake in the Windy City, Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts — deans, professors, students, and business practitioners.

            The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence.

About the Author:

Matt Golosinski is the editorial director of the Kellogg School, managing a variety of communications initiatives, such as Kellogg World, the school's 50,000-circulation alumni journal.

Richard P. Honack is the assistant dean and chief marketing officer of the Kellogg School, where he is also an adjunct associate professor.

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