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The Weather Channel: The Improbable Rise of a Media Phenomenon

Batten, Frank;Cruikshank, Jeffrey L.

36 valoraciones por Goodreads
ISBN 10: 1578515599 / ISBN 13: 9781578515592
Editorial: Harvard Business School Pr, 2002
Condición: Collectible: Like New Encuadernación de tapa dura
Librería: Crestview Books (Westerville, OH, Estados Unidos de America)

Librería en AbeBooks desde: 2 de marzo de 2004

Cantidad: 1

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Signed Like new hardback and jacket! Binding is tight and square. Personalized inscription signed by author on half-title page. Text is clean, unmarked. (Shelf location: B) All items carefully packed to avoid damage from moisture and rough handling. Tracking included. N° de ref. de la librería 043070

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Detalles bibliográficos

Título: The Weather Channel: The Improbable Rise of ...

Editorial: Harvard Business School Pr

Año de publicación: 2002

Encuadernación: Hard Cover

Condición del libro:Collectible: Like New

Condición de la sobrecubierta: Like New

Ejemplar firmado: ISigned

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Sinopsis:

Former Weather Channel Chairman and CEO Batten recounts the first twenty years of the popular cable network, discussing the business, technological, and meteorological innovations responsible for its success.

Review:

In 1982, Frank Batten flipped a switch and began what he called "a weather forecast that will never end." There's probably no better emblem of niche media than the Weather Channel and its super-specialized field of interest. After 20 years of mapping high-pressure fronts and covering hurricanes, however, "We have built one of the strongest brands anywhere in the media business," writes Batten, former chairman and CEO. Most of The Weather Channel concentrates on all the problems Batten and his media company experienced in the early 1980s when they hatched their idea for all-weather programming and struggled to get it on the air. "I'm sure that we tried to do too much, too fast," says Batten, who nevertheless endorses the too-much, too-fast approach: "I'm convinced that if we hadn't acted as aggressively as we did--if we hadn't spent the money, rushed down the road, and pushed ourselves and our partners ... The Weather Channel may never have been." Batten concludes by discussing the future of weather predictions (they're going to get a lot better, he thinks) and offering unconventional advice to aspiring media tycoons (don't offer stock options to employees). This book will appeal to aficionados of isobars and other weather events, as well as readers interested in how to start a thriving business. --John Miller

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