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WHO SAID SO? : The Questions Revolutionary Businesses Ask That Make Them Successful

Parker, Michael E.

13 valoraciones por Goodreads
ISBN 10: 0470212802 / ISBN 13: 9780470212806
Editorial: John Wiley, New York, NY, 2008
Condición: NEW - COLLECTIBLE Encuadernación de tapa dura
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Berkeley, CA, Estados Unidos de America

Valoración 5 estrellas

Librería en AbeBooks desde: 7 de marzo de 2000


BRAND NEW & COLLECTIBLE. First Edition, First Printing. Author signed gift inscription to fEP. Principles of Value-Centered Management and its applications in retail, service, financial and manufacturing industries, creatively (and, effectively) narrated in the novel form genre. Author Michael Parker (founder of the Value-Centered Management Institute) grew up in rough inner city neighborhoods, and worked for Toyota immediately after college. Drawing on true life experiences, he uses the story of young, new graduate of business school John's relationship with his seasoned, street smart father of the hard knocks school, as the vehicle to introduce the principles of his revolutionary, business management system with examples of its application. N° de ref. de la librería 015213

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Detalles bibliográficos

Título: WHO SAID SO? : The Questions Revolutionary ...

Editorial: John Wiley, New York, NY

Año de publicación: 2008

Encuadernación: Hard Cover

Condición del libro: NEW - COLLECTIBLE

Condición de la sobrecubierta: New

Ejemplar firmado: Author Signed

Edición: First Edition, First Printing

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In Who Said So?, Michael Parker introduces you to the unique leadership philosophy known as Value-Centered Management. Using the exciting, creative format of a business narrative, the book contrasts the familiar pains of traditional business management with Value-Centered Management by contrasting the opposing style of father and son managers. Following this enlightening business tale, you’ll learn how to focus your business on what your customers truly value—and how to turn that into new business and profit.

From the Inside Flap:

Who Said So? is a business story that will transform the way you serve all your clients and accounts. Using a compelling fictional narrative that contrasts the different management styles of a father and son, it introduces a revolutionary management philosophy called Value-Centered Management.

Value-Centered Management is a customer-focused approach that leads to amazing results that will pleasantly surprise even the most jaded manager or success-minded business professional. In Who Said So?, you'll follow John, a successful yet frustrated team manager, as he discovers and implements this new and revolutionary management style in order to save his biggest client—and his career.

What John discovers changes his entire perspective on management and business. While tradition divides our businesses into different departments with different goals and motivations, Value-Centered Management unites an organization behind one goal—giving customers exactly what they value. Like John, you might think you have to do things the traditional way in order to succeed, but who said so? If a business isn't focused exclusively on customers, what is it focused on?

Who Said So? answers these questions and more. It shows you how to find out what your customers truly value and do what it takes to give it to them. It's an aggressive and effective way to build an organization solely around what your customers want most. As this dramatic business fable unfolds, you'll discover the courage it takes to look at your organization from a value-centered perspective and learn all the steps to rebuild your business with the customer at the center.

Who Said So? is a novel, but one that imparts important and valuable business insight. Step inside and meet John, a manager—perhaps just like you—who has to do something radical to save his most important account. Does he have what it takes to seek out what his customer truly values and then deliver it?


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