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Unpublished David Ogilvy

Ogilvy, David

Editorial: Crown, U.S.A., 1987
ISBN 10: 0517566095 / ISBN 13: 9780517566091
Usado / Hardcover / Cantidad: 1
Librería: Black Dog Books (Emerson, NJ, Estados Unidos de America)
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Título: Unpublished David Ogilvy

Editorial: Crown, U.S.A.

Año de publicación: 1987

Encuadernación: Hardcover

Condición del libro: Very Good

Condición de la sobrecubierta: Very Good

Edición: 1st Edition

Descripción:

A nice copy in dust jacket that has some light edgewear. N° de ref. de la librería 016658

Sobre este título:

Valoración del libro brindada por GoodReads:
4,16 valoración promedio
(242 valoraciones)

Sinopsis:

"Ogilvy is the creative force of modern advertising."—The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."

David Ogilvy, CBE, (1911–1999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.

Sinopsis: This is the brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy. First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule 'it pays an agency to be imaginative and unorthodox'.

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Librería: Black Dog Books
Dirección: Emerson, NJ, Estados Unidos de America

Librería en AbeBooks desde: 21 de agosto de 1997
Valoración librería: Valoración 3 estrellas

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Check, money order, or credit card payments through PayPal. Postage for first book is $5.00. Please add $1.50 for each additional book. All books found not to be as described are returnable with notice given. William Mazzariello 84 Hartland Ave Emerson, New Jersey 07630. Contact us at blackdogbookshop@aol.com.


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