0500291926 Special order direct from the distributor. N° de ref. de la librería
Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.
About the Author: Adam N. Stone, aka King Adz, is a filmmaker, author, and creative director of 100proofTRUTH, an online magazine that celebrates urban culture. His previous books include The Stuff You Can’t Bottle.
Título: Unbrandable: How to Succeed in the New Brand...
Editorial: Thames & Hudson
Condición del libro: New
Descripción Thames & Hudson, 2015. Estado de conservación: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP94152466
Descripción Thames & Hudson. Estado de conservación: Good. 2015 - Flexibound - Used - Good - - - Shows some shelf-wear. May contain old price stickers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. -. Nº de ref. de la librería SA-03-6-0237
Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR007668809
Descripción Thames and Hudson Ltd, 2015. Flexibound. Estado de conservación: New. Brand new book. DAILY dispatch from our warehouse in Sussex, all international orders sent Airmail. We're happy to offer significant POSTAGE DISCOUNTS for MULTIPLE ITEM orders. Nº de ref. de la librería mon0000257373
Descripción Thames and Hudson Ltd 13/04/2015, 2015. Estado de conservación: New. Flexibound. Nº de ref. de la librería 127930
Descripción Thames & Hudson 2015-07-07, 2015. Softcover. Estado de conservación: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780500291924B
Descripción Thames Hudson Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place among them, Berlin and Sao Paulo that flourishes on unbrandable principles. Nº de ref. de la librería AA29780500291924
Descripción Thames and Hudson Ltd. Flexibound. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780500291924
Descripción Estado de conservación: New. Bookseller Inventory # ST0500291926. Nº de ref. de la librería ST0500291926
Descripción Thames and Hudson Ltd, 2015. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780500291924