ISBN 10: 081303227X / ISBN 13: 9780813032276
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed. N° de ref. de la librería

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Sinopsis: Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed.

About the Author: Bob Kealing, an Edward R. Murrow and three-time Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Calling Me Home, Gram Parsons and the Roots of Country Rock and Kerouac in Florida: Where the Road Ends.

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Kealing, Bob
Editorial: University Press of Florida (2008)
ISBN 10: 081303227X ISBN 13: 9780813032276
Usado Tapa dura Primera edición Cantidad: 1
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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: Fine+. Estado de la sobrecubierta: Fine+. 1st Edition. 264 pp; An excellent book, purchased directly from the publisher, Nº de ref. de la librería 93095

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Kealing, Bob
Editorial: University Press of Florida (2008)
ISBN 10: 081303227X ISBN 13: 9780813032276
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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: New. Estado de la sobrecubierta: New. 1st Edition. 264 pp; An excellent book, purchased directly from the publisher, a newcopy. Nº de ref. de la librería 92495

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Descripción Estado de conservación: Good. Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers. Nº de ref. de la librería SKU0133175

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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG081303227X

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Bob Kealing
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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. de la librería CHL2318174

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Kealing, Bob
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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: Like New. Almost new condition. Nº de ref. de la librería P01081303227X

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Kealing, Bob
Editorial: University Press of Florida (2008)
ISBN 10: 081303227X ISBN 13: 9780813032276
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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. de la librería P02081303227X

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Kealing, Bob
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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P11081303227X

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Descripción May 25, 2008. Estado de conservación: New. BEST BUY .BRAND NEW BOOK .OFX/DD/UPFL. Nº de ref. de la librería 604754

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Descripción University Press of Florida, 2008. Hardcover. Estado de conservación: Good. 1st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 081303227X

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