The Transnational Media Corporation: Global Messages and Free Market Competition

Richard A. Gershon

Editorial: Lawrence Erlbaum Associates Inc
ISBN 10: 0805812555 / ISBN 13: 9780805812558
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BRAND NEW, The Transnational Media Corporation: Global Messages and Free Market Competition, Richard A. Gershon, The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies. N° de ref. de la librería

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Sinopsis: The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC).

Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape.

This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media.

Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas.

Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.

From the Back Cover: The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business.

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Detalles bibliográficos

Título: The Transnational Media Corporation: Global ...
Editorial: Lawrence Erlbaum Associates Inc
Encuadernación: Hardback
Condición del libro: new

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Gershon, Richard A.
Editorial: Routledge (1996)
ISBN 10: 0805812555 ISBN 13: 9780805812558
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Descripción Routledge, 1996. Hardcover. Estado de conservación: Very Good. May contain minor cover/edge/spine/reading wear. May contain minimal notes and/or highlighting. Overall in great condition. Ships Fast! Satisfaction Guaranteed!. Nº de ref. de la librería mon0000537064

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Richard A. Gershon
Editorial: Routledge (1996)
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Descripción Routledge, 1996. Hardcover. Estado de conservación: New. Nº de ref. de la librería SONG0805812555

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GERSHON, RICHARD A.
Editorial: Routledge (1996)
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Descripción Routledge, 1996. Hardback. Estado de conservación: NEW. 9780805812558 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01161903

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Descripción Taylor & Francis Group. Estado de conservación: New. pp. 240 This item is printed on demand. Nº de ref. de la librería 7505322

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Gershon, Richard A.
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Descripción Lawrence Erlbaum. Estado de conservación: BRAND NEW. BRAND NEW Hardcover-240pp- A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2007746

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Gershon, Richard A. (Author)
Editorial: Lawrence Erlbaum Assoc Inc (1996)
ISBN 10: 0805812555 ISBN 13: 9780805812558
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Descripción Lawrence Erlbaum Assoc Inc, 1996. Hardcover. Estado de conservación: Brand New. 1st edition. 240 pages. 9.50x6.50x1.00 inches. In Stock. Nº de ref. de la librería __0805812555

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Richard A. Gershon
Editorial: Routledge (1996)
ISBN 10: 0805812555 ISBN 13: 9780805812558
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Descripción Routledge, 1996. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0805812555-2-4

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Richard A. Gershon
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Descripción Routledge, 1996. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0805812555

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Descripción Routledge. Estado de conservación: Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). Nº de ref. de la librería 0805812555

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Richard A. Gershon
Editorial: Routledge (1996)
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Descripción Routledge, 1996. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0805812555

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