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Trade War Art of War(Chinese Edition)

YAO YAO

ISBN 10: 7121223902 / ISBN 13: 9787121223907
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

Cantidad disponible: 3

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Descripción

Paperback. Pub Date :2014-01-01 Pages: 272 Language: Chinese Publisher: Electronic Industry Press in the commercial era of globalization. emerging trends variety of commercial competition. dazzling. Strategy. positioning. management. innovation. marketing. team execution. capital. industry . various theories appeared in large numbers. These theories are discussed in a separate flashes of wisdom. but exactly how should companies? What is the nature of the business? How the relationship be. N° de ref. de la librería BX010665

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Detalles bibliográficos

Título: Trade War Art of War(Chinese Edition)

Encuadernación: paperback

Condición del libro:New

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Sinopsis:

在商业全球化时代,各种商业竞争思潮层出不穷,琳琅满目。战略、定位、管理、创新、营销、团队、执行、资本、行业......各种理论大量出现。这些单独论述的理论都闪烁着智慧,但是企业究竟应该怎样?商业的本质是什么?商业和社会的关系如何?商业哲学应该怎么认识?什么是贯穿始终的商业哲学?本书从商业的最常见形态__竞争__入手,从人类社会全局的高度来解读商业和社会,以军事的思想来阐释竞争又超越竞争,从人类学的角度来反思商业价值和企业价值,从心理学的方向来研究消费心理和品牌认知,以哲学的思维来贯穿商业思想的研究。最终超越竞争,包含竞争,达到不战而屈人之兵,又内圣外王的至高境界!

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