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Total Global Strategy: Managing for World Wide Competitive Advantage

Yip, G. S.

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ISBN 10: 0131244884 / ISBN 13: 9780131244887
Editorial: Prentice Hall, 1994
Usado Condición: Fair Encuadernación de tapa blanda
Librería: Anybook Ltd. (Lincoln, Reino Unido)

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Descripción

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. N° de ref. de la librería 5362938

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Detalles bibliográficos

Título: Total Global Strategy: Managing for World ...

Editorial: Prentice Hall

Año de publicación: 1994

Encuadernación: Soft cover

Condición del libro:Fair

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Sinopsis:

Yip (business, U. of California, Los Angeles) has written a knowledgeable plan to teach business managers and business students how to think about and develop a global strategy. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures. Annotation c. Book News, Inc., Portland, OR (booknews.com)

From the Publisher:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We will not be beaten on price or quality and if you find a comparable book at a lower price, we¿ll beat it. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

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