Good condition. 2nd edition. Volume 7. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

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Detalles bibliogr�ficos

T�tulo: Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods)
Editor: SAGE Publications, Inc
Fecha de publicaci�n: 1993
Idioma: Ingl�s
ISBN 10: 0803953070
ISBN 13: 9780803953079
Encuadernaci�n: Encuadernaci�n de tapa blanda
Edici�n: 2� Edici�n
Estado: Good

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Sinopsis

From generating phone numbers to structuring the work of interviewers and supervisors, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI and PAPI procedures, mixed-mode surveys, and new telecommunication technologies. --Canadian Journal of Communication "Telephone Survey Methods is a useful and practical guide to conducting telephone surveys particularly for those who are seeking sampling and administrative guidelines." --Journal of Official Statistics What quality control methods can be employed most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialing? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this completely revised edition of Telephone Survey Methods offers researchers a guide to thinking about and executing telephone surveys. From generating phone numbers to structuring the work of interviewers and supervisers, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI with PAPI procedures, mixed-mode surveys, and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify the appropriate respondent, and how to improve on-the-job training of interviewers.

Acerca del autor

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

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