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TUPPERWARE UNSEALED: BROWNIE WISE, EARL TUPPER, AND THE HOME PARTY PIONEERS

Kealing, Bob

270 valoraciones por Goodreads
ISBN 10: 081303227X / ISBN 13: 9780813032276
Editorial: University Press of Florida, 2008
Usado Condición: Fine+ Encuadernación de tapa dura
Librería: GLOVER'S BOOKERY, ABAA (Lexington, KY, Estados Unidos de America)

Librería en AbeBooks desde: 2 de noviembre de 1997

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264 pp; An excellent book, purchased directly from the publisher, N° de ref. de la librería 93095

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Detalles bibliográficos

Título: TUPPERWARE UNSEALED: BROWNIE WISE, EARL ...

Editorial: University Press of Florida

Año de publicación: 2008

Encuadernación: Hardcover

Condición del libro:Fine+

Condición de la sobrecubierta: Fine+

Edición: 1st Edition.

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Sinopsis:

Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed.

About the Author:

Bob Kealing, an Edward R. Murrow and three-time Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Calling Me Home, Gram Parsons and the Roots of Country Rock and Kerouac in Florida: Where the Road Ends.

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Large general used & rare bookstore with a well organized stock of over 10,000 mostly hardback books, antiquarian maps & prints, and tribal art. Open Tue-Sat from 10-6 EST. We offer computerized Search Service and Appraisal services. Member Antiquarian Booksellers Association of America and International League of Antiquarian Booksellers. Buying and Selling books since 1978, on line since 1998.

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