T.O.C - Theory Of Constraints, follows the path of a grief cycle in reverse where it starts off on a high note with the evolution of a business from ideation to incorporation stage, which rides into depression after reality hits, slowly transforming to anxiety and anger whilst adapting to the new reality that leads to re-inventing itself by compromising on big visions for sustainability. In spite of all efforts, the end seems to be inevitable inducing shock and grief. There are few tips to stay afloat at almost every stage in the book with a surprise sixth stage that attempts to try and make sense of it all and coax you to stay in the game.

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