Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: ".written in clear, uncomplicated sentences. It focuses on helping communication professionalsor anyone who communicates on the jobhone their message for maximum impact." --Bloomberg Businessweek. N° de ref. de la librería
Sinopsis: In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ● Distill details and data into big ideas ● Deliver meaning to audiences ● Use storytelling to captivate and educate ● Humanize content to make complicated ideas more tangible ● Layer harder ideas on top of easier ideas ● Strip away complex language, jargon, and acronyms ● Use analogies to explain unfamiliar areas ● Master new digital modes of expression ● And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.
From the Back Cover:
In our data-driven, technologically enhanced world, many new developments are so complex that only experts comprehend their nuances. But what the experts don't grasp is how to tell the world about them.
Supercommunicator supplies time-tested communication tips, big digital-era ideas, and real-life examples to help anyone deliver clear, persuasive messages that win hearts, minds, and budgets. This first-of-its-kind guide explains how to:
* Distill details and data into big ideas * Deliver meaning to audiences * Use storytelling to captivate and educate * Humanize content to make complicated ideas more tangible * Layer harder ideas on top of easier ideas * Strip away complex language, jargon, and acronyms * Use analogies to explain unfamiliar areas
By learning to grab attention and explain difficult ideas to nontechnical listeners, you'll master an important twenty-first-century skill--one that drives funding, policy decisions, public awareness, customer adoption, and your own career prospects.
Advance Praise for Supercommunicator:
"From the brave new world of multimedia and infographics, to timeless lessons on finding a human voice and telling a compelling story, Frank Pietrucha's book is your modern primer in communication."-- Paul Smith, author, Lead with a Story
"Supercommunicator ... emphasizes how dramatically the twenty-first century has changed the ways in which people hear and process information, and it guides us in how to adapt our communication styles for today's audiences." --Candace Fleming, CIO and VP of Technology, Columbia University
Frank J. Pietrucha, president of Definitive Communications, has more than 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.
Connect with the author at: www.supercommunicator.com and facebook.com/Supercommunicator
Condición del libro: New
Descripción AMACOM, 2014. Estado de conservación: Very Good. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP88121366
Descripción AMACOM, 2014. Estado de conservación: As New. Book in almost Brand New condition. Nº de ref. de la librería GRP96827003
Descripción AMACOM. Paperback. Estado de conservación: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Nº de ref. de la librería 2783851503
Descripción Amacom. Paperback. Estado de conservación: Good. Light shelf wear and minimal interior marks. Nº de ref. de la librería G0814433685I3N00
Descripción Estado de conservación: Good. This is a paper back book. The pages have normal wear. We ship Monday-Saturday and respond to inquries within 24 hours. Nº de ref. de la librería 3O6C9D005R42
Descripción Estado de conservación: LikeNew. Ships Within 24 Hours M-F- Satisfaction Guaranteed! Unread Copy in excellent condition. Nº de ref. de la librería 39B9UG0013D5
Descripción AMACOM. PAPERBACK. Estado de conservación: Fine. 0814433685. Nº de ref. de la librería Z0814433685Z1
Descripción AMACOM. PAPERBACK. Estado de conservación: New. 0814433685. Nº de ref. de la librería Z0814433685ZN
Descripción AMACOM. Estado de conservación: As New. Signed Copy . Signed/Inscribed by Frank Pietrucha on title page. Nº de ref. de la librería X03A-00500
Descripción AMACOM, 2014. Estado de conservación: Used. BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 5942890U2