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Strategic Enterprise Management - knowledge. skills and application(Chinese Edition)


ISBN 10: 7560331645 / ISBN 13: 9787560331645
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

Cantidad disponible: 3

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Language:Chinese.Pages Number: 530 Publisher: Harbin Institute of Technology Pub. Date :2011-01-01 version 1 by Liu Zhijiang compiled a strategic management - knowledge. skills and application of strategic management follow the mainstream of the basic framework. borrowing the areas of recent research results at the same time. trying to strategic decision-making level. from a strategic management perspective. to explore solutions to strategic issues. strategic analysis. strategic choice (formu. N° de ref. de la librería LK1845

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Título: Strategic Enterprise Management - knowledge....

Encuadernación: paperback

Condición del libro:New

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《企业战略管理--知识技能与应用》在基本沿用战略管理主流框架结构、吸收借鉴该领域最近研究成果的同时,尝试在战略决策层面、从战略管理者的角度,探索解决战略问题的战略分析、战略选择(制定、评价、选择)、战略实施(实施、控制、变革、发展)的完整思路,新增了实施战略管理职能所必需的公司治理、竞争优势分析、企业可持续发展等内容,并在教学案例、研讨问题和实践演练的选择方面,尽可能符合章节内容要求,反映实践中面临的相关问题,以努力体现战略管理的时代特征。 《企业战略管理--知识技能与应用》包括导论、战略分析、战略选择、战略实施四大篇。共14章,内容丰富,理论密切联系实际,是对战略管理学术性与实用性相结合的有益探索。 本书不仅适合本科生学习企业战略管理,也适用于枷认和研究生以及广大的企业管理者。

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